July 3, 2017 7:11 am
Published by Innovaxis Developer
“Nothing tantalizes the senses more seductively than scent,” remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, “Sensory marketing is back in vogue as brands begin to realize that stimulating their customers’ senses increases engagement and makes print campaigns more effective.” Why? Human...
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June 28, 2017 7:16 am
Published by Innovaxis Developer
We’ve noticed recently that glow-in-the-dark has become popular again across the board in commercial printing for a wide variety of applications. Why now? Glow-in-the-dark has always been popular with children’s toys, from stars on the ceiling to the latest fidget spinner craze. However, glow-in-the-dark hair and even donuts have become “a...
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June 21, 2017 7:19 am
Published by Innovaxis Developer
Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic? With so many cosmetics...
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June 14, 2017 7:23 am
Published by Innovaxis Developer
Here’s an example of our newest promotion called “SnapShot.” This product interacts with your mobile smart phone camera, which can then be shared on social media. “SnapShot” is a clear coating printed on a game card or signage, then when the consumer “snaps” a flash photo, the prize is revealed...
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May 21, 2017 7:37 am
Published by Innovaxis Developer
Inspired by the vanishing sub-genre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, Field Notes is a collection of smartly-designed, vintage-styled pocket notebooks, calendars, and various office accoutrements. To satisfy their “subscribers” (who pay in advance for a years’ worth of...
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