Author Archives for Innovaxis Developer

How Restaurants Attract Customers with Scratch-Off Promotions

How Restaurants Attract Customers with Scratch-Off Promotions

March 4, 2017 9:08 am Published by Comments Off on How Restaurants Attract Customers with Scratch-Off Promotions

What is it about scratch-off cards that makes them so compelling as a marketing promotion? When handed one, we don’t throw them away. What if we are the big winner?! At a minimum, we will engage long enough to instinctively reach for a coin, often more curious to see if...

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Thermochromic Printing Reveal Video

Thermochromic Printing Reveal Video

March 3, 2017 4:58 am Published by Comments Off on Thermochromic Printing Reveal Video

Thermochromic ink is a unique special effect in that it “reveals” something underneath when touched by hand or otherwise heated. It’s a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can...

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The ROI of Special Effects Printing

The ROI of Special Effects Printing

March 2, 2017 5:01 am Published by Comments Off on The ROI of Special Effects Printing

We don’t sell printing. We sell custom solutions that dramatically increase the return on investment (ROI) of your print spend. How do you look at your print spend? Do you think of printing as an expense for packaging, retail POP displays, gaming promotions, or direct mail projects? If so, you...

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A Proven Marketing Promotion for Independent Grocers

Cash Cards: A Proven Marketing Promotion for Independent Grocers

February 28, 2017 5:06 am Published by Comments Off on Cash Cards: A Proven Marketing Promotion for Independent Grocers

“Cash Award$” from H&H Graphics is a customizable marketing promotion created for independent grocers to give them a profitability boost and competitive advantage against national chains and Walmart. The Key: every customer wins, every time – from $1 to $1,000. Additional incentives can include free groceries, gift certificates and wild...

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How to Make Your Packaging Irresistible

How to Make Your Packaging Irresistible

January 26, 2017 5:09 am Published by Comments Off on How to Make Your Packaging Irresistible

Special effects and finishes have long been used on printed material to express value. Whether it’s retail packaging, displays, gift cards, book jackets, greeting cards, direct mail or otherwise. Reflective and/or metallic special effects in particular, especially when combined with textured printing, are very effective at catching light in a...

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