December 31, 2024 6:53 am
Published by Innovaxis Developer
Through our collaboration with brand managers, we have created unique and engaging consumer experiences in packaging and retail point-of-purchase (POP) displays. We are proud to have an article written by our CEO, Michelle Leissner, featured in HAPPI Magazine, entitled “Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement.” About HAPPI Magazine HAPPI is the leading...
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November 7, 2024 5:28 am
Published by Innovaxis Developer
Anyone familiar with H&H Graphics will know that we’ve touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything...
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October 24, 2024 1:11 pm
Published by Innovaxis Developer
Commercial printers and marketers are always looking for ideas that make them stand out from the competition and help their products get noticed. After all, that’s the goal of any printed piece, right? You want the target to remember the piece and act on it. Well, sometimes the best innovation...
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May 28, 2024 6:27 am
Published by Innovaxis Developer
“The ROI Is Incredible” Download the Scargo Cafe Case Study Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar’s peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw...
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January 21, 2022 5:33 am
Published by Innovaxis Developer
Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents...
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