Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound. Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion...
From the shutdowns around Chinese New Year, to the uncertainty around trade wars, to the paperwork and logistics hassles, managing an overseas supply chain wasn’t easy even before COVID-19 threw it into disarray. With tariffs cutting into the equation by which some overseas manufacturers tried to justify the complications or...
With their small size and practical roots, drink coasters might seem an unlikely canvas for art and advertising, but in fact, they’re proving to be a creative marketer’s dream. Who would guess that they were invented in Germany in the 1880s to protect beer from flying insects? Back then, only...
How does the greeting card industry keep up with modern consumers’ sense of the occasions that call for a trip to the card aisle? Not with yesterday’s shelf of (yawn!) canned sentiments and same-old hearts and flowers. The modern greeting card buyer is as likely to be looking for a...
Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented? Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make...
