Visit H&H Graphics at Global Shop Booth #1246 to Learn How Research shows that retail point-of-purchase (POP) displays that add the “Wow Factor” by incorporating visual, scent and textured special effects are far more likely to attract and engage consumers and increase print spend ROI. An Edge You Can Afford...
Think business cards are passé? You haven’t seen what special effects printing techniques can do for business cards. A recent Wall Street Journal column makes the case: a growing number of the ambitious set are turning to business cards that express more than just the usual name, rank and telephone...
A growing number of manufacturers are discovering what H&H CEO Michelle Leissner recognized a long time ago: trying to grow a B2B business without a marketing strategy can leave you vulnerable to market forces that are outside of your control, like overseas competition that turns products and services into commodities...
H&H Graphics President and CEO Michelle’s Leissner’s approach to business is as out-of-the-box as the projects she creates. When she took the lead at H&H in 2008, she was determined to put people over profits. It’s an approach that has served both the people and the business well, and was...
Adding a little something extra to a print project is a worthy investment. That’s the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects. The research showed buyers were willing to pay premiums ranging from 24% to 89% to give...
