Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue. These are superb ways for you to stand out from the crowd and blow away your product sales goals....
“Nothing tantalizes the senses more seductively than scent,” remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, “Sensory marketing is back in vogue as brands begin to realize that stimulating their customers’ senses increases engagement and makes print campaigns more effective.” Why? Human...
We’ve noticed recently that glow-in-the-dark has become popular again across the board in commercial printing for a wide variety of applications. Why now? Glow-in-the-dark has always been popular with children’s toys, from stars on the ceiling to the latest fidget spinner craze. However, glow-in-the-dark hair and even donuts have become “a...
Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic? With so many cosmetics...
Here’s an example of our newest promotion called “SnapShot.” This product interacts with your mobile smart phone camera, which can then be shared on social media. “SnapShot” is a clear coating printed on a game card or signage, then when the consumer “snaps” a flash photo, the prize is revealed...
