The Great Lakes Graphics Association (GLGA) has named H&H Graphics winner of 17 Graphics Excellence Awards (GEA) H&H Graphics, one of the nation’s leading providers of special effects screen printing using UV coatings and other specialty inks, has been recognized by the GLGA and printing industry experts with winning several...
What would you give for a few seconds more of a client’s attention to your printed materials? Think of all the ways you could leverage that window of extra engagement with your messaging. For the creative directors and brand managers who take advantage of the state of the art printing...
Engaging Consumers with Multi-Sensory Special Effects Do you want to engage consumers with retail packaging and POP displays that are Anything but Ordinary? Appealing to multiple senses increases the chances of your product getting noticed, engaging with consumers and being purchased. Below are three unique ways to appeal to multiple...
While it’s only natural for brick and mortar retailers to feel compelled to compete with ecommerce solutions based on price and delivery, they do have a sizable advantage over online merchants: the ability to create a multisensory experience that emotionally engages each shopper. Studies show that engaging as many senses...
What is it about scratch-off cards that makes them so compelling as a marketing promotion? When handed one, we don’t throw them away. What if we are the big winner?! At a minimum, we will engage long enough to instinctively reach for a coin, often more curious to see if...
