Studies on consumer behavior have confirmed a direct and strong link between the texture of an object and the emotions felt by the person handling it. In fact, just handling textured packaging can influence the handler’s heart rate, brain activity and emotions. It’s an interaction that makes the choice of...
Just as Mark Twain once commented, “The report of my death was an exaggeration,” reports of the death of direct mail have been wildly premature. When combined with special effects screen printing, direct mail response rates are 30x higher than email marketing and allow you to engage with Millennials and...
When it comes to consumer products, retail packaging can define your product while speaking volumes about its use, quality and relevance. But to do so, it needs to draw attention to itself. With advances in UV coatings and special effects screen printing coatings, that is easier than ever before. The...
Are you looking for a twist on your next promotion to get noticed and be Anything but Ordinary? Like SnapShot, activate promotions, with a water reveal in this case, are getting a lot of attention because they require a more unique level of interaction than scratch-offs and pull-tabs, and are...
Want your product to stand out from the crowd? Then you can’t afford to treat it as though it were a commodity. This means retail packaging costs need to be assessed in ways that go beyond cost per unit. Instead, the metrics that you use should incorporate your return on...
