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Webinar: Giving Consumers a Reason to Engage

June 1, 2020
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Webinar: Giving Consumers a Reason to Engage | H&H Graphics

At H&H, we are experts at incorporating multisensory special effects into retail products, packaging, displays, and promotions for messaging that get noticed.

So, when we tell you this is no time for ordinary projects or copycat marketing that yawns out the same old messaging, we have to admit: we don’t think there’s ever a good time to be boring.

But you’d be hard-pressed to find a worse time to go ordinary. Here are a just a few reasons:

  • Consumer Behavior Has Changed: months of sheltering-at-home has changed the way we shop and the way we feel about shopping
  • Tolerance for Marketing Is Low: months of corona-messaging has started to rankle and feel-good appeals to the human spirit – a bit stale from the start – have lost their freshness
  • People Are Managing Fear, Fatigue & A Yearning for Real Human Engagement: this follows months of isolation, Zoom meetings and the Tiger King

Learn How Multisensory Marketing Can Help You Break Through

Are you familiar with the latest research and thought leadership around what’s going on in the minds and hearts of consumers right now? We’ll share how you can use it to incorporate the messaging and delivery that will hit the right note for these unusual times.

If you’re an agency or printer charged with helping your clients make the most of the rebound, we can show you the path that runs between proven techniques of consumer engagement and a healthy ROI.

Watch the recorded version of our June 18 webinar, Giving Consumers a Reason to Engage, by filling out the form below.

The webinar covers the landscape of consumer psychology, cultural trends and marketing approaches that work to meet consumers where they are, instead of force-feeding them a diet of pandemic pandering that can comes across as pushy and insincere.

We show you examples of companies that managed to thrive in the middle of an economic slowdown with marketing that used multisensory appeals and imagination to engage a worried and weary audience.

Sign up to view our webinar on multisensory possibilities. Because there’s never a good time to be boring…

And of course, we show you what we can do with multisensory special effects that have been used by some of the biggest and best-known brands in the world to create one-of-a-kind campaigns.

View the Webinar Recording

Fill out the form below to watch the recorded version of our June 18 webinar, which includes 53 minutes of content and audience Q&A (* required):









    Tags: Customer Engagement, Direct Mail, Glow in the Dark, Multisensory, Multisensory Marketing, Packaging, Promotional Piece, Retail POP Displays, Return on Investment, Scent Marketing, Screen Printing, Special Effects Printing, Webinar

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    H&H Graphics
    • Special Effects
      • Glitter Printing (Never Rubs Off)
      • Gloss & Matte Printing
      • Glow-in-the-Dark Printing
      • Mirror & Reflective Printing
      • Pearlescent & Metallic Printing
      • Scented Printing & Fragrances
      • Scratch-Off & Scratch ‘n’ Sniff
      • Snapshot Camera Flash Effect
      • Special Effects R&D
      • Textured Printing & Soft Touch
      • Chromic Screen Printing
      • UV Coatings
      • “Even Better If…” Special Effects Audit
    • Why Multisensory Printing
    • New Product Development
      • Overview
        • US vs. Overseas Production
      • Products
        • Adult Beverage Special Effects
        • Book Jacket & Cover Special Effects
        • COVID-19 Smell Tests
        • Credit Cards Special Effects
        • Gaming & Promotions Special Effects
        • Gift Cards Special Effects
        • Greeting Cards Special Effects
        • Packaging Special Effects
        • Poster & Print Special Effects
        • Pull Tabs & Tickets
        • Retail POP Displays Special Effects
        • Scent Strips
        • Scratch-Off Maps
        • Wrapping Paper Special Effects
    • Clients
      • Ad, Marketing & Creative Agencies
      • Card Manufacturers
      • Commercial Printers
      • CPG Brand Managers
      • Greeting Card Designers
      • Marketing Directors
      • Packaging Designers
      • POP & Signage Designers
      • Publishers & Book Printers
      • Product Managers & Developers
      • Brands We Serve
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    • About Us
      • Contact Us
      • Awards
      • Benefits
      • Big Ideas
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      • Careers
      • History
      • Management Team
      • Our Difference
      • Testimonials
      • What We Do
      • In the News
    • Help!