Close your eyes. Imagine a skillet being put on a flame, the cast iron slowly warming up. Imagine the heat of the flame. Now imagine a thick-cut slice of bacon hitting the skillet, the crackling sound as the bacon spits against the skillet.
What do you imagine next?
We bet it’s that smell, which comforts and delights many humans – the dangerously delicious smell of bacon frying in a pan.
It’s a smell that evokes comfort and warmth: a favorite camping trip or a morning back home with the family. Powerful enough to get even teenagers out of bed, there’s something unmistakable and comforting about the smell of bacon frying.
Bacon can produce such a visceral response that some people want to spray themselves in it, apparently. Wright® Brand bacon recently released a ‘bespoke bacon perfume’ in honor of the brand’s 100th anniversary.
Labeled N°100, this bacon-inspired cologne plays on one of the most powerful emotional responders we all have – bacon our sense of smell.
The Psychology (and Marketing Power) of Scent
While bacon may be a crunchy, salty, crackling, and all-around delicious experience, few other sensory experiences can match smell for impact.
Its power stems from the olfactory nerve and its fast-track to your brain where scents are surprisingly effective at evoking emotions and memories. Not to mention their effect on your tastebuds.
According to studies, 75% of all emotions generated every day are triggered by smell, and because of this, we are 100 times more likely to remember something we smell than something we see, hear or touch.
So what better way to bind your brand to consumer sentiment than bacon?
Okay, so it doesn’t have to be bacon. Any scent can change the feeling of a space or how you think about a product or an experience.
While some smells are calming– like lavender or jasmine– others are energizing– like eucalyptus or citrus– and more specific ones can evoke feelings of pride and joy– like the smell of a new car. Even a terrible smell can be used to provoke the interest of your audience.
Scents not only have the power to put your customers and employees in a better mood – they will also keep your customers lingering longer, a phenomenon known as ‘dwell’ time.
A Harrah’s Casino study showed a 45% revenue increase for scented slot machine areas and a 40% increase in dwell time vs. areas without scent.
Scents are a foundational part of the human sensory experience, and yet they are often overlooked. Appealing to them can be a unique way to linger in the minds of your customers, and to bring them back again and again.
Leave a Lasting Impression with Scented Printing
At H&H Graphics, high quality scented printing is one of our superpowers, used in a wide array of innovative packaging and promotions projects by the world’s biggest and best-known brands.
Scent is a powerful add-on to other multisensory special effects as well. Whether you’re trying to dazzle someone through a glittery sparkle, a scratch and reveal campaign, or ink that changes color with temperature, the addition of scent makes your campaign irresistible.
Our collection of scents is huge and growing as fast as the imagination of our customers and our R&D Department. From advertising that wafts that new-car smell, to taco-scented wrapping paper, if you can smell it, we can create it.
Our R&D team loves a challenge. Also, bacon. Just sayin’.
Here are just a few of the scented inks we’ve used to create a world of innovative products, promotions and packaging for our clients:
- Freshly baked bread
- Freshly baked cookies
- Chocolate cake
- Bubble Gum
Are you a lawn company trying to entice new clientele? You can’t go wrong with the smell of fresh-cut grass to introduce your customers to your services. On the other hand, the smell of line-dried laundry can rival bacon as a mood-enhancer. And no one ever said no to freshly baked apple pie.
No matter what you’re trying to sell, we can incorporate the perfect aroma to set the mood, create an impression, stir a memory, or simply make your prospects associate your brand with the right feeling.
To learn more about how multisensory special effect printing techniques, including scent, can boost the ROI of your next project, reach out to our team and let us show you what we can do.