Print Promotions that Social Media Users Can’t Help but Share
Some brands pour millions of dollars into influencer outreach, hoping to forge the connections that will put their message in front of a large and engaged audience of the right people.
But if paying a Kardashian to spotlight your business is not in the budget, consider another route to social media greatness: create a content-worthy promotion.
After all, the entire point of a promotion is to draw attention – not pay for it. That’s why many of the world’s biggest and best-known brands use H&H multisensory special effects to create print promotions that generate their own buzz.
How? They’re irresistible. People can’t help but look, touch, smell, feel and interact with them. They’re not just advertising. They’re a delectable seven-layer taco. They’re a brand new car. They’re a chance to win; they’re a secret message. They’re sparkly, mysterious, fun and sometimes a little weird. Sometimes, more than a little…
Multisensory Print Promotions that Click
The point is, special effects print promotions are the gold standard of social media content, not counting cats, or that egg. Special effects print promotions get shared the old fashioned way too – discovered by journalists looking for a story, or dogs and cats out for a walk.
We even created one special effect designed to be shared on social media by incorporating a hidden message that appears when photographed on a cell phone. But did we need to? The dill pickle-scented sticker we created for an iconic coffee chain was shared so much it became a collectible. Who shares a scratch-and-sniff sticker online? Lots of people apparently.
Take Advantage of Our Influencer Bait & Make Your Next Promotion Multisensory
You don’t need celebrities, mega-influencers or reality television stars to claim a bit of the limelight. You just need a captivating, one-of-a-kind promotion. The influencers – and prospects – will come to you. Use your imagination and our dauntless R&D team to bring a little multisensory magic to your next print promotion, product or packaging.
Contact a member of our team to learn more about how we can help give your next campaign its moment in the spotlight.
