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Special Effects Printing: To Outsource or Not…

December 4, 2015
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Special Effects Printing: To Outsource or Not... | H&H Graphics

That Remains the Question…

The question of whether or not commercial printers should outsource specialty print projects remains a topic of ongoing debate.

Adding Value to Print Projects

Printers are reluctant to introduce a third party to their customers, fearing that outsourcing may cause them to lose control of the client relationship or the process. However, recent studies and many successful campaigns provide proof that outsourcing projects to finishing experts – those who devote all of their time, skill, and experience to specialty finishing options like including glitter, gloss & matte, scented, scratch-off, glow-in-the dark, and textures – is smart business and delivers a superior outcome for customers.

Not only does partnering with a finisher deliver a stellar project, it demonstrates to your customer that you are confident in your relationship and are willing to provide them with any and all services that will best improve their project – not solely the services that your facility can provide.

Capital Equipment & Budgeting

The reality is that many printers may not have the volume to justify making the capital investment in specialty printing equipment, which leads printers to rely on professional finishers for specialty finishing to give projects the extra WOW factor.

Several key factors determine the success of a printer/finisher outsource relationship. One key factor is discussing budgets at the outset, so that recommended specialty effects are within a printer’s budget to avoid loss of precious time for both parties.

Education & Pro-Activity

Two additional factors that can help solidify the success of a printer and finisher partnership are education and pro-activity. Finishers must educate printers about the specialty coatings and finishes that are available. Printers must be well-versed and proactive, rather than reactive, in selling their own customers on specialty finishing. Printers should partner closely with professional finishers – and finishers should be sure that printers have samples on hand to share with their prospective clients.

Specialty Finishing & Coatings: Win-Win

Put simply, print’s effectiveness improves and clients WIN when printers and finishers collaborate.

Specialty Printing Partnership

H&H Graphics takes great pride in our partner relationships and has become a trusted outsource partner by respecting our print partners, delivering consistent quality and honoring confidentiality. We work with our partners in the manner that best suits their needs and benefits their customers, including providing sample packs, doing proofs-of-concept and enabling your sales team to sell the value of specialty finishing in a collaborative way.

Contact us to learn more about special effects printing

Tags: Commercial Printers

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Organization Logo
  • Special Effects
    • Glitter Printing (Never Rubs Off)
    • Gloss & Matte Printing
    • Glow-in-the-Dark Printing
    • Mirror & Reflective Printing
    • Pearlescent & Metallic Printing
    • Scented Printing & Fragrances
    • Scratch-Off & Scratch ‘n’ Sniff
    • Snapshot Camera Flash Effect
    • Special Effects R&D
    • Textured Printing & Soft Touch
    • Thermochromic & Other Chromic
    • UV Coatings
    • “Even Better If…” Special Effects Audit
  • Why Multisensory Printing
  • New Product Development
    • Overview
    • Products
      • Book Jacket & Cover Special Effects
      • COVID-19 Smell Tests
      • Credit Cards Special Effects
      • Gaming & Promotions Special Effects
      • Gift Cards Special Effects
      • Greeting Cards Special Effects
      • Packaging Special Effects
      • Retail POP Displays Special Effects
      • Scratch-Off Maps
  • Clients
    • Ad, Marketing & Creative Agencies
    • Card Manufacturers
    • Commercial Printers
    • CPG Brand Managers
    • Greeting Card Designers
    • Marketing Directors
    • Packaging Designers
    • POP & Signage Designers
    • Product Managers & Developers
    • Brands We Serve
    • Case Studies
    • Testimonials
  • Videos
  • Blog
  • About Us
    • Contact Us
    • Awards
    • Benefits
    • Big Ideas
    • Brands We’ve Worked With
    • Careers
    • History
    • Management Team
    • Our Difference
    • Testimonials
    • What We Do
  • Help!