If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a product or a promotion. It’s a dramatic edge over promotions that rely solely on what you can see.
Here’s what we’ve seen over and over again: results. The ROI of multisensory print spending? It’s black, no matter what colors you use – and we’ve got them all, from colors that sparkle, to colors that glow in the dark and colors that change right before your eyes.
Smells Like Money: Multisensory Effects = ROI
In our experience, special effects printing techniques typically increase sales by an average of 15-20%. Numerous studies have documented similar effects on customer engagement and ROI when packaging and promotions utilize the proven lures of scent, textures, and hidden “reveal” printing techniques like our SnapShot effect. The use of scent is particularly powerful: finding a way to a customer’s nose is money in the bank. Which, as it happens, is just one of the more than 100 stock and custom scents we have created for our clients…
Even Greater Value Proposition
Savvy brand managers know that multisensory special effects printing is the gift that keeps giving. So we’re pleased to be able to let you know that right now, there’s an added bonus. The U.S. Postal Service has created a 2019 promotion that will let you save 2% on your eligible postage for multisensory marketing mailings that fall into their guidelines. Here are the details:
2019 USPS Tactile and Sensory Promotion
- Registration Period: December 15, 2018 – July 31, 2019
- Promotion Period: February 1 – July 31, 2019
- The featured categories are: specialty inks, specialty paper and interactive elements.
- Eligible mail includes: USPS Marketing Mail™ letters and flats, as well as Nonprofit USPS Marketing Mail™ letters and flats.
- Ineligible mail includes: First Class Mail® presort & automation letters, cards and flats, as well as periodicals, bound printed matter and Media Mail.
For a complete rundown of eligibility requirements, as well as procedures for submitting your items for approval, click here.
To learn more about how to incorporate specialty inks, papers and interactive print techniques into your next promotion, click on the link below. We’ll help you follow your imagination to create something one-of-a-kind and guaranteed to wow. At H&H Graphics, the only thing we don’t do is ordinary.
Photo: Promotion printed with black light “reveal” effect.
