LinkedIn
  • (847) 383-6285
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
Logo
  • Special Effects
        • Glitter Printing (Never Rubs Off)
        • Gloss & Matte Printing
        • Glow-in-the-Dark Printing
        • Mirror & Reflective Printing
        • Pearlescent & Metallic Printing
        • Scented Printing & Fragrances
        • Scratch-Off & Scratch ‘n’ Sniff
        • Snapshot Camera Flash Effect
        • Special Effects R&D
        • Textured Printing & Soft Touch
        • Chromic Screen Printing
        • UV Coatings
        • "Even Better If..." Special Effects Audit
        • Bath & Body Works:
          Glitter Printing Case Study

        • Learn More

  • Why Multisensory Printing
  • New Product Development
        • Overview
          • US vs. Overseas Production
        • Products
          • Adult Beverage Special Effects
          • Book Jacket & Cover Special Effects
          • COVID-19 Smell Tests
          • Credit Cards Special Effects
          • Gaming & Promotions Special Effects
          • Gift Cards Special Effects
          • Greeting Cards Special Effects
          • Packaging Special Effects
          • Poster & Print Special Effects
          • Pull Tabs & Tickets
          • Retail POP Displays Special Effects
          • Scent Strips
          • Scratch-Off Maps
          • Wrapping Paper Special Effects
        • ESPN:
          Photochromic Case Study

        • Learn More

  • Clients
        • Ad, Marketing & Creative Agencies
        • Card Manufacturers
        • Commercial Printers
        • CPG Brand Managers
        • Greeting Card Designers
        • Marketing Directors
        • Packaging Designers
        • POP & Signage Designers
        • Product Managers & Developers
        • Publishers & Book Printers
        • Brands We Serve
        • Case Studies
        • Testimonials
        • ESPN:
          Thermographic Printing Case Study

        • Learn More

  • Videos
  • Blog
  • About Us
        • Contact Us
        • What We Do
        • Our Difference
        • Management Team
        • Brands We've Worked With
        • Testimonials
        • Careers
        • History
        • Benefits
        • Awards
        • Big Ideas
        • In the News
        • What’s the Buzz?
          H&H Projects in the Limelight

        • Yosemite Scented Poster
        • Learn More

  • Help!

Think Backward to Move Your Next Project Forward

January 31, 2022
Share
Tweet

going backward | H&H Graphics

For school children, National Backward Day is an excuse to dress funny at school, but at H&H we think it’s a great opportunity to remind you of what you can accomplish with multisensory marketing that gets your prospects thinking backward.

Scent is one of the most engaging special effects we create and one of the reasons is its ability to evoke a powerful sense of nostalgia.

You might say it takes you backward.

The Proust Phenomenon

It’s a near universal experience: a whiff of freshly-baked cookies or line-dried laundry brings back memories of home, or Grandma’s house. These odor/memory links are known as the ‘Proust Phenomenon’ in honor of French author Marcel Proust, who romanticized the smell of a madeleine biscuit among other nostalgic smells in his seven-volume novel, “In Search of Lost Time.” But the Proust Phenomenon — smells or tastes that unexpectedly unlock past recollections — is based in biology.

Unlike other sensory experiences, smells enter the brain very directly, accessing the part of our brain responsible for emotions.

Scents can trigger feelings and memories without us even realizing it. Some researchers say that our limited vocabulary for describing scents also contributes to the tendency to associate smells with memory-laden experiences. It smells like home. It smells like Christmas.

So, we have science on our side when we think backward using scented printing.

The H&H Difference: Working Backward Makes Scents

At H&H Graphics, we have decades of experience in creating multisensory marketing campaigns that take people back, so “backward day” feels like a fitting smell-abration of what we do for our clients every day.

In fact, when we take on a new client, we typically begin at the end – working backward to achieve the desired outcome. Our starting point? What is the experience our customers are trying to create for their prospects?

Naturally, we’re full of ideas when it comes to special effects that inspire feelings of nostalgia.

Here are some other effects that can be combined with scent to maximize your multisensory ROI:

  • Textured inks that can reproduce the feel of a baby blanket or the dimpled texture of a basketball
  • Heat, light or water-activated chromic and glow-in-the-dark coatings that reveal hidden messaging or images
  • SnapShot printing that contains a hidden message –- and a social-media image that consumers will want to share — revealed by the flash of a cell phone camera
  • Scratch-off inks to reveal secret messages, discount codes, sweepstakes entries or a hidden layer of information on maps, posters and puzzles

H&H Scented Printing Smells Better

Our screen-printing techniques and use of custom and high-quality scents – many derived from essential oils – means our scented printing techniques produce precise and long-lasting aromas. Unlike the stale or acrid-smelling scents added to many mass-produced and low-quality commercial products, our scents are virtually indistinguishable from the real thing.

From barbecue to birthday cake, we have over 800 stock scents to create whatever smell and effect our customers want. There’s a reason why the world’s biggest and best-known brands have used H&H for projects as innovative as taco-scented wrapping paper and “new car smell” scented advertising.

If Backward Day has you thinking about how you can incorporate a bit of nostalgia in your next multisensory print project, we’ve got a scent for that.

Take Your Prospects Back with Scented Marketing

Got some backward (or forward-thinking) ideas? Contact us to learn more about special-effects printing for your next project.

Contact us to learn more about engaging consumers with special effects screen printing

Tags: Custom Scents, Customer Engagement, Multisensory Marketing, Proust Phenomenon, Scent Marketing

Recent Posts

  • Is Glitter Having a Moment? The Truth Behind Glitter’s Sparkly Comeback
  • Your Next Marketing Campaign is as Close as Your Kitchen
  • Packaging that Piques the Senses and Sets the Mood
  • Go for the Glitz and Give Yourself the Gift of ROI
  • Nothing Fuels Your Messaging Like Scent

Tags

Activate Promotions (2) Arrestox (1) Art (1) Awards (7) Banana Scent (3) Book Covers (4) Brand Loyalty (1) branded promotions (1) Business Cards (3) Calendar (1) Case Study (5) Casino Promotions (3) Catalog Printing (2) Chance Games (1) cheese-scent marketing (1) Chocolate Scent (3) Chromic Ink (9) Coasters (1) Commercial Printers (4) community engagement (1) Cosmetics (7) COVID-19 (1) COVID-19 pandemic (1) Custom Colors (4) Custom Inks (1) Custom Print Solutions (9) Custom Printing (12) Custom Scents (29) Custom Textures (11) Customer Engagement (46) Digital Press (2) Direct Mail (8) Educational Materials (1) Endowment Effect (4) Even Better If (7) Folding Cartons (1) fundraising (1) gaming (1) Gift Cards (5) Glga (3) Glitter (17) Glitter Printing (21) Globalshop (2) Gloss (7) Glow in the Dark (17) Graphic Excellence (2) Graphic Excellence Awards (3) Greeting Card (1) Greeting Cards (8) Gritty Texture (4) HAPPI (1) Heat Activated Ink (1) Heat Sensitive Ink (5) Holiday Cards (1) holiday promotions (1) Hydrochromic Ink (5) IMDb (1) Independent Grocers (1) Leather Scent (6) Litho Press (1) loyalty programs (1) Marketing Design (5) Marketing Stimuli (1) Matte (3) Metallic Printing (4) Money Scent (4) Multisensory (56) Multisensory Engagement (2) Multisensory Marketing (60) multisensory product development (1) Neuro Marketing (8) Package Designers (4) Packaging (41) Pearlescent (3) Photochromic Ink (8) Pixel Empire (1) playing cards (1) Posters (6) Premier Print Awards (1) Print Spend (1) Printing Challenges (1) Printing Industries of America (1) Product Labeling (1) Promotional Gaming (5) Promotional Piece (3) Prototypes (1) Proust Phenomenon (3) Psychology Today (1) Pull Tabs (2) Punch Cards (1) Raised UV Gloss (3) Reflective Ink (1) Reflective Printing (2) Research and Development (7) Restaurants (2) Retail POP Displays (12) Return on Investment (8) Scent (17) Scent Marketing (32) Scent Screen Printing (20) Scented Inks (24) Scratch n Sniff (16) Scratch off (20) scratch-off maps (2) Screen Printed Special Effects (31) Screen Printing (39) Smell Test (2) Smell tests (1) Snapshot Effect (11) Soft Touch (6) Special Effect Coatings (37) Special Effects (62) Special Effects Printing (83) Specialty Printing (30) Spot UV (Ultraviolet) (4) Subscription Boxes (1) Suede Print (2) sunlight effect (1) Taco Scent (2) Textured Color Shift (1) Textured Printing (20) Textured Spot UV (Ultraviolet) (5) Thermochromic Ink (18) Top 100 (1) Toys (1) Ultraviolet (UV) (2) UV Coating (14) Varnish (1) video games (1) Water Activated (1) Water Reveal (4) Webinar (2) Women's Business Enterprise (WBE) Certification (4) wrapping paper (1)

Archives

  • January 2023
  • November 2022
  • October 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • October 2021
  • September 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • May 2019
  • March 2019
  • January 2019
  • October 2018
  • August 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • January 2015
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • July 2013
  • May 2013
  • March 2013

H&H Graphics, LLC
450 Corporate Woods Pkwy.
Vernon Hills, IL 60061-4117
information@hhgrfx.com
(847) 383-6285 phone

© 2023



All multisensory printing is produced in the USA

Most Popular Content

•   Thermochromic Ink & Special Effects
•   Textured Printing
•   Scented Printing
•   Glitter Printing (never rubs off)
•   Glow-in-the-Dark Printing
•   Scratch-Off Printing

  • (847) 383-6285
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube


Certified WBENC
H&H Graphics
  • Special Effects
    • Glitter Printing (Never Rubs Off)
    • Gloss & Matte Printing
    • Glow-in-the-Dark Printing
    • Mirror & Reflective Printing
    • Pearlescent & Metallic Printing
    • Scented Printing & Fragrances
    • Scratch-Off & Scratch ‘n’ Sniff
    • Snapshot Camera Flash Effect
    • Special Effects R&D
    • Textured Printing & Soft Touch
    • Chromic Screen Printing
    • UV Coatings
    • “Even Better If…” Special Effects Audit
  • Why Multisensory Printing
  • New Product Development
    • Overview
      • US vs. Overseas Production
    • Products
      • Adult Beverage Special Effects
      • Book Jacket & Cover Special Effects
      • COVID-19 Smell Tests
      • Credit Cards Special Effects
      • Gaming & Promotions Special Effects
      • Gift Cards Special Effects
      • Greeting Cards Special Effects
      • Packaging Special Effects
      • Poster & Print Special Effects
      • Pull Tabs & Tickets
      • Retail POP Displays Special Effects
      • Scent Strips
      • Scratch-Off Maps
      • Wrapping Paper Special Effects
  • Clients
    • Ad, Marketing & Creative Agencies
    • Card Manufacturers
    • Commercial Printers
    • CPG Brand Managers
    • Greeting Card Designers
    • Marketing Directors
    • Packaging Designers
    • POP & Signage Designers
    • Publishers & Book Printers
    • Product Managers & Developers
    • Brands We Serve
    • Case Studies
    • Testimonials
  • Videos
  • Blog
  • About Us
    • Contact Us
    • Awards
    • Benefits
    • Big Ideas
    • Brands We’ve Worked With
    • Careers
    • History
    • Management Team
    • Our Difference
    • Testimonials
    • What We Do
    • In the News
  • Help!