TEXTURE is the next big thing at retail!
Want shoppers to reach out and touch your package? Add a tactile element to your package with special coatings . Recent surveys show adding a tactile feeling to packaging is another way to engage shoppers and that they are willing to pay more for packages with a tactile feeling. One client reported a 30% increase in sales by simply changing the packaging art that included a textured coating on a foil board.
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