Using UV Coatings & Other Special Effects Screen Printing Helps Packaging Stand Out on the Shelf in Any Retail Environment
Increasing Shelf Appeal
Increasing shelf appeal has long been at the heart of marketing campaigns and specialty coatings applied to a package can enhance a product’s appeal considering that a package has 3-7 seconds to make an impression for the 58% of impulse buy purchases (not pre-planned) – according to a study by the Point of Purchase Advertising Industry (POPAI).
However, simple glossy coatings alone no longer add the differentiation needed to stand out on a shelf. Just walk down any store aisle and try to find the item you are looking to buy. They all seem to blend into one large kaleidoscope of attractive glossy packages.
To avoid this and differentiate the product, some items are being enhanced by adding a variety of special effects coatings to the packaging. Glitter, pearl or metallic coatings can be combined with contrasting matte and gloss effects to provide visual contrast, stimulation and differentiation.
This whitepaper explains why specialty coatings used in special effects screen printing add value to the finished package, booklet, report or sales item by providing a differentiating property, thereby enticing interest and increasing sales. Specifically, the whitepaper explores:
- The Importance of Sensory Branding
- Visual Effects Coating Options
- Shelf Appeal through the Sense of Touch
- The Power of Aroma