Write Your Customers Aromatic Love Notes, Revealed by a Spritz of Perfume
The perfume industry has entered an exciting new era, ripe with deliciously scented opportunity.
If you’re a perfume maker or marketer, you know that old-fashioned, spritz-and-sniff perfume shopping is the best way to capture the olfactory attention of shoppers. After years of hype around “#PerfumeTok” and blind buying scents, you’ll probably be happy to hear that two phenomena are laying the groundwork for an in-person perfume shopping renaissance.
First, luxury fragrances are selling like hotcakes, even with the prospect of a recession looming.
Second, pandemic-weary consumers have returned to brick-and-mortars to shop.
Chalk it up to the lipstick index or e-commerce fatigue, but if you’ve walked into a Sephora, Ulta or department store recently, you’ll know in-person perfume shopping is having a moment.
So, how best to capture that moment?
Perfume or Potion?
A spritz of your favorite scent can transport you back to your youth, a favorite vacation or your wedding day. It’s no surprise, really: research has proven that smell is more closely tied to memory than any other human sense.
So, instead of allowing your fragrance to get lost in a cloud of multi-scented mist, lean into perfume’s sensory superpower with hydrochromic printing, or in this case, perfume-activated screen printing.
What a Little Spritz Can Reveal
When hydrochromic coatings are spritzed with liquid they become transparent and reveal messages or images printed on the layer below. Once dry, the hydrochromic coating reverts back to its original color and the message or image disappears.
The technique is heaven-scent (ahem) when it comes to perfume. Your message or logo is printed on perfume sample strips and revealed with a spray of perfume.
The reveal heightens the sense of anticipation and creates an experience far more likely to be remembered than scent alone. The reveal can be a logo, a bit of messaging, a list of underlying fragrance notes, a contest entry, a website URL or a QR code for discount codes or other promotions. The technique works with four-color printing and black and white, so the possibilities truly are endless.
The best part? Scent samplers will feel like you are sharing a personal, perfume-scented secret with them.
Spray Away Competition with Multi-Scentsory Branding
By 2028, the global perfume industry is expected to reach a valuation of $43.2 billion according to Fortune Business Insights.
The competition for a piece of the multi-billion dollar pie is fierce – even more reason to get creative with your perfume branding and marketing.
At H&H Graphics, we are experts in creating memorable and wow-worthy promotions, packaging and products with our multisensory printing effects. Our superlative techniques have been used to make projects for some of the world’s best-known brands come to life.
In addition to hydrochromic printing, we offer thermochromic printing (heat activated) and photochromic printing (light activated). Beyond chromic printing, we offer a wide range of printing services including encapsulated glitter, pearlescent and metallic, and UV coating.
Want to learn more about hydrochromic promotions for the beauty industry and beyond? Speak with one of our experts to learn more about extraordinary promotions with multisensory special effects printing.
