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Wine and Spirit Promotions with a Twist

Posted Tuesday, November 12, 2019

Wine and Spirit Promotions with a Twist  | H&H Graphics

Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute?

How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine grapes, while a popular beer website has 300,000 beers listed. Of course, even if you know exactly what you're looking for, you still have to find it. 

The truth is, most of us have a much easier "system." We look at the label. From beautiful artwork to provocative names, to labels that just stand out, catching our attention from their perch on a crowded shelf, there are few places where consumers are as likely to judge your product by your packaging as the beer, wine and spirits aisles.

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H&H New Car-Scented Ad is an Ad Age "Editor's Pick"

Posted Friday, October 04, 2019

H&H New Car-Scented Ad is an Ad Age "Editor's Pick" | H&H Graphics

Smell anything good lately?

Chances are you remember more than the smell – you remember how it made you feel.

The connection between your nose and your mood is a well-established fact of psychology and marketing. Scent can trigger a deep sense of association that drives behavior, and drives sales.

And speaking of driving, we were pretty excited to learn that our multisensory work on a recent campaign was the subject of an Ad Age magazine “Editor’s Pick” for its clever use of “new car smell” in a newspaper advertisement for Liberty Mutual car insurance.

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Up-Branding with Special Effects Print Enhancements

Posted Wednesday, September 18, 2019

Up-Branding with Special Effects Print Enhancements | H&H Graphics

What’s the difference between an ordinary plastic bottle of lotion and a smooth tube with gold embellishments that’s soft to the touch?

The product may be the same, but marketing experts know that you don’t need to change a product to enhance its perceived value.

That's why luxury retailers hand you your purchase in a customized bag or wrapping made of fabric or durable material, with elegant touches like tissue and ribbon. Packaging is an inseparable component of a product's perceived value.

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Make a Splash with the Magic of a Water Reveal

Posted Friday, September 06, 2019

Make a Splash with the Magic of a Water Reveal | H&H Graphics

Have you ever walked into a store and found yourself unexpectedly drawn to something that wasn't on your list?

You might not be consciously aware of it, but music, scent and other sensory features can draw your attention and entice you to engage with a product you would have otherwise overlooked.

That's an important edge for retailers in an environment where consumers are bombarded with choices and messaging screaming for their attention.

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Scratch-Off Maps: We've Got the Whole World In Our Hands

Posted Wednesday, May 29, 2019

Scratch-Off Maps: We've Got the Whole World In Our Hands | H&H Graphics

There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape.

Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow.

Travelers love them, scratching off a layer to commemorate their latest geographic conquest. There are as many themes to the “reveals” as there are places to visit. Some reveal hidden facts and images beneath the scratch-off layer, some simply expose a detailed and colorful map.

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