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H&H Graphics Wins 17 Graphics Excellence Awards

Posted Wednesday, May 30, 2018

H&H Graphics Wins 17 Graphics Excellence Awards | H&H Graphics

H&H Graphics Wins 17 Graphics Excellence Awards

The Great Lakes Graphics Association (GLGA)  has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA)

Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing competitions in the nation.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, was recently recognized by the GLGA with 17 Graphics Excellence Awards for 2018, including the following "Best Of" awards:

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Packaging You Have to Touch Wins the Competition for Consumers' Attention

Posted Friday, May 11, 2018

Packaging You Have to Touch Wins the Competition for Consumers' Attention | H&H Graphics

In the challenging competition for consumer attention, adding touchable embellishments to packaging is becoming a go-to strategy among brand managers and packaging experts.

A recent article in Package Printing describes the trend as being driven in part by the need to compete with online sales. Special effects printing techniques that make consumers want to reach out and touch is a proven method of increasing sales.

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Retail Challenges Demand POP Displays that Engage

Posted Tuesday, May 08, 2018

Retail Challenges Demand POP Displays that Engage | H&H Graphics

Traditional retail stores may have taken a hit in recent years, but demand for high-quality packaging and attention-grabbing POP displays does not seem to be following the same downturn.

In fact, some experts believe that retail downturn will create an even greater need for displays that can break through the distractions within a shrinking retail footprint.

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Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off

Posted Thursday, April 12, 2018

Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off | H&H Graphics

Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off

The recent GlobalShop conference in Chicago drew hundreds of people to the H&H Graphics booth to learn more about the power of multisensory special effects printing techniques.

Over the course of three days, they crowded into our booth to touch, smell and see for themselves how the addition of scented inks, thermochromic effects and a wide variety of textures and special effects can spark consumer engagement that leads directly to the bottom line.

They listened as H&H CEO and President Michelle Leissner described the research behind what we do at H&H Graphics. To our clients, we are more than just a special effects printing company. We are experts in consumer engagement and a partner in the success of their campaigns.

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Direct Mail Marketing Expert Discovers SnapShot from H&H

Posted Thursday, March 22, 2018

Direct Mail Marketing Expert Discovers SnapShot from H&H | H&H Graphics

Direct Mail Marketing Expert Discovers SnapShot from H&H

When the U.S. Postal Service challenged a direct mail marketing expert to uncover a new and exciting print finishing technology for direct mail campaigns, she found us, and the magic of SnapShot™ ink.

Trish Witkowski, the direct mail printing and folding pioneer behind the addictive "60-Second Super-Cool Fold of the Week" videos, showcased H&H SnapShot technology for her feature on new print techniques this week on WhatTheyThink, a print and publishing industry market intelligence website.

Witkowski gave our SnapShot technology a try and came away impressed. "It's exciting ... because it's not just interactive – it also makes the SnapShot ink effect a powerful solution for social media campaigns," she wrote.

SnapShot ink, activated by the flash on your mobile phone camera, reveals a hidden message that can be shared on social media for a sweepstakes promotion or a savings campaign. It's one of many multisensory special effects that we have developed for print campaigns so compelling your audience won't just take notice – they actively play along.

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