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Consumer Engagement Trends in Cosmetics Packaging with Special Effects

Posted Wednesday, June 21, 2017

Consumer Engagement Trends in Cosmetics Packaging with Special Effects | H&H Graphics

Cosmetics Packaging & Special Effects Trends

Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic?

With so many cosmetics fighting for attention on a declining number of store shelves—thanks to Amazon, other e-tailers and warehouse clubs—it's critical for yours to stand out, and visual differentiation is not enough.

Special effects have been incredibly effective in engaging consumers in unique ways and maximizing ROI of your packaging spend but, with so many options, what makes the most sense for cosmetics? Here are a few special effects trends in cosmetics packaging for you to consider for your next packaging project.

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SnapShot Interactive Mobile Sweepstakes Promotion

Posted Wednesday, June 14, 2017

SnapShot Interactive Mobile Sweepstakes Promotion | H&H Graphics

Photochromic Ink: SnapShot Interactive Mobile Sweepstakes Promotion

Here's an example of our newest promotion called "SnapShot." This product interacts with your mobile smart phone camera, which can then be shared on social media.

"SnapShot" is a clear coating printed on a game card or signage, then when the consumer "snaps" a flash photo, the prize is revealed on their phone!

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Thoughts from the Desk of Our CEO, Michelle Leissner

Posted Sunday, May 21, 2017

Thoughts from the Desk of Our CEO, Michelle Leissner | H&H Graphics

Scratch-Off Printing with 4-Color Overlay

No one thinks more about the return on investment (ROI) of special effects screen printing more than our CEO, Michelle Leissner.

Despite it being our busy season and having one of the best Mays that we've ever had, Michelle took a few minutes to share what's on her mind with us on scratch-off promotions, scented printing and scratch & sniff.

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Case Study: How Field Notes Uses Photochromic Ink to Boost Sales

Posted Sunday, May 21, 2017

Case Study: How Field Notes Uses Photochromic Ink to Boost Sales | H&H Graphics

Photochromic Ink Case Study: Field Notes

Inspired by the vanishing sub-genre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, Field Notes is a collection of smartly-designed, vintage-styled pocket notebooks, calendars, and various office accoutrements.

To satisfy their "subscribers" (who pay in advance for a years' worth of notebooks) and other customers, Field Notes produces a quarterly limited edition series of notebooks and they are always looking for new papers, colors, processes, and inks. When the production manager of Field Notes came across thermochromic ink in a YouTube video, it was right up their alley for a winter edition of Field Notes that came to be known as "Snowblind."

Their printers hadn't ever done it, so they knew who to call: H&H Graphics.

Photochromic Ink 

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H&H Graphics Wins Four GEA Awards

Posted Monday, May 01, 2017

H&H Graphics Wins Four GEA Awards | H&H Graphics

The Great Lakes Graphics Association (GLGA) has named H&H Graphics winner of 17 Graphics Excellence Awards (GEA)

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, has been recognized by the GLGA and printing industry experts as having won 4 "Best of" awards:

Best of Category: Posters

Poster Printing

Firefly Festival Limited Edition Posters

Custom PMS match Gold and Opaque White on Patriot Blue Cover

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Thermographic Printing Case Study: Building in the Wow Factor

Posted Thursday, April 27, 2017

Thermographic Printing Case Study: Building in the Wow Factor | H&H Graphics

Thermographic Printing Case Study: Building in the Wow Factor

What would you give for a few seconds more of a client's attention to your printed materials? Think of all the ways you could leverage that window of extra engagement with your messaging.

For the creative directors and brand managers who take advantage of the state of the art printing technology offered by H&H Graphics, that's not just wishful thinking. It's real time, real engagement and a real advantage over the competition in grabbing – and retaining – customer focus.

That's what GDS Branding and ESPN Argentina discovered when their search for a cutting-edge effect for the cover of an annual conference brochure led them to H&H Graphics and the Anything but Ordinary possibilities of thermochromic ink.

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3 Ways to Elevate Your Brand with Special Effects Printing

Posted Wednesday, March 22, 2017

3 Ways to Elevate Your Brand with Special Effects Printing | H&H Graphics

Engaging Consumers with Multi-Sensory Special Effects

Do you want to engage consumers with retail packaging and POP displays that are Anything but Ordinary?

Appealing to multiple senses increases the chances of your product getting noticed, engaging with consumers and being purchased. Below are three unique ways to appeal to multiple senses with special effects printing.

Thermochromic Ink

Thermochromic Ink

Thermochromic ink is a unique special effect in that it "reveals" something underneath when touched by hand or otherwise heated. It's a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can help maximize the return on investment (ROI) of your print spend for retail packaging, POP displays, gift cards, book jackets, greeting cards, direct mail, and more.

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Winning Consumer Hearts Takes More than Looks

Posted Friday, March 10, 2017

Winning Consumer Hearts Takes More than Looks | H&H Graphics

While it's only natural for brick and mortar retailers to feel compelled to compete with ecommerce solutions based on price and delivery, they do have a sizable advantage over online merchants: the ability to create a multisensory experience that emotionally engages each shopper.

Studies show that engaging as many senses as possible, helps retailers develop a deeper connection with shoppers, both in-store and through direct-mail promotions. In turn, those deeper connections can lead to more repeat business.

We know products that appeal to multiple senses have a higher chance of being purchased (and not returned after purchase). Here's how brand managers and creative directors can achieve deeper connections and increase product sales with special effects screen printing used in retail packaging and POP displays.

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How Restaurants Attract Customers with Scratch-Off Promotions

Posted Saturday, March 04, 2017

How Restaurants Attract Customers with Scratch-Off Promotions | H&H Graphics

Scratch-Off Promotions for Restaurants | H&H Graphics

What is it about scratch-off cards that makes them so compelling as a marketing promotion? When handed one, we don't throw them away. What if we are the big winner?! At a minimum, we will engage long enough to instinctively reach for a coin, often more curious to see if we've "won" than we are about what the prize will be.

Here's how scratch-off marketing promotions can increase traffic for your restaurant.

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Thermochromic Printing Reveal Video

Posted Friday, March 03, 2017

Thermochromic Printing Reveal Video | H&H Graphics

Thermochromic Printing Reveal Video | H&H Graphics

Thermochromic ink is a unique special effect in that it "reveals" something underneath when touched by hand or otherwise heated. It's a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can help maximize the return on investment (ROI) of your print spend for retail packaging, POP displays, gift cards, book jackets, greeting cards, direct mail, and more.

The Reveal

Here's an example of thermochromic printing and how, when the promotional piece is heat activated (by hand in this example), what is printed underneath is revealed.

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