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Multisensory Effects for Unforgettable Business Cards

Posted Monday, March 09, 2020

Multisensory Effects for Unforgettable Business Cards | H&H Graphics

Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented?

Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make a difference when it comes to networking and acquiring new customers.

Unlock your networking potential with scented, textured, and creative business cards that will leave a lasting impression and increase the likelihood of future business opportunities.

Stand Out in the Crowd with a Unique Effect (or Two)

After a long networking event, many people sort through their accumulated business cards to determine which ones to keep and which to toss. With H&H Graphic’s unique array of special effects, we'll help to land your card in the "keep" pile.

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Taco-Scented Wrapping Paper:
Nacho Mother's Holiday Tradition

Posted Tuesday, December 17, 2019

Taco-Scented Wrapping Paper: <br />Nacho Mother's Holiday Tradition | H&H Graphics

In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas.

And that something was taco-scented wrapping paper.

So many people, in fact, recognized that wrapping gifts in paper that looks and smells like a Taco Bell Crunchwrap was an awesome idea that supplies quickly ran out. That is what happens when you take something as popular as a taco and you create a multisensory experience around it. Who wouldn't want to wake up on Christmas morning and follow the smell of tacos to a stack of gifts wrapped in five layers of paper taco ingredients?

As the latest in a string of quirky, branded holiday products, Taco Bell – with an assist from the H&H Graphics special effects  team – released wrapping paper infused with the scent of its Triple Double Crunchwrap. With sheets designed to look like beef, cheese, lettuce and tomatoes, tostadas and a tortilla, the limited edition scented paper was offered exclusively on Amazon by Taco Bell Canada and sold out within 48 hours.

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Scented Recipe Cards and Your Brand: A Recipe for Success

Posted Thursday, December 05, 2019

Scented Recipe Cards and Your Brand: A Recipe for Success  | H&H Graphics

In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card.

They're tangible, they're nostalgic and, with a drip of spaghetti sauce or a splash of olive oil, they carry a multisensory record of family history and good times. It's little wonder that, as the Associated Press reported recently, recipe cards are becoming a collector's item.

While it's convenient to have 300 different ways to make a pecan pie - Google's most searched for recipe in 2018 – there is something about a recipe card that taps deep into our psyches, stirring up memories of Sunday dinners at Grandma's house or holidays spent surrounded by our favorite people.

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Wine and Spirit Promotions with a Twist

Posted Tuesday, November 12, 2019

Wine and Spirit Promotions with a Twist  | H&H Graphics

Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute?

How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine grapes, while a popular beer website has 300,000 beers listed. Of course, even if you know exactly what you're looking for, you still have to find it. 

The truth is, most of us have a much easier "system." We look at the label. From beautiful artwork to provocative names, to labels that just stand out, catching our attention from their perch on a crowded shelf, there are few places where consumers are as likely to judge your product by your packaging as the beer, wine and spirits aisles.

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H&H New Car-Scented Ad is an Ad Age "Editor's Pick"

Posted Friday, October 04, 2019

H&H New Car-Scented Ad is an Ad Age "Editor's Pick" | H&H Graphics

Smell anything good lately?

Chances are you remember more than the smell – you remember how it made you feel.

The connection between your nose and your mood is a well-established fact of psychology and marketing. Scent can trigger a deep sense of association that drives behavior, and drives sales.

And speaking of driving, we were pretty excited to learn that our multisensory work on a recent campaign was the subject of an Ad Age magazine “Editor’s Pick” for its clever use of “new car smell” in a newspaper advertisement for Liberty Mutual car insurance.

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