(847) 383-6285

A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects

Posted Friday, August 25, 2017

A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects | H&H Graphics

Specialty Finishing & Coatings: Win-Win

If you're a packaging designer, we have a few questions for you:

  • Are you looking for new ways to add value to your clients and generate a higher ROI?
  • Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups?
  • Are you open to having a conversation about how a multi-sensory approach to printing and packaging could help your clients sell more product and grow their brand?

If so, read on to learn how we achieve all of the above and can be your secret weapon...

 Continue Reading >>

HAPPI Article Shows How to Increase Sales with Multi-Sensory Packaging

Posted Friday, August 18, 2017

HAPPI Article Shows How to Increase Sales with Multi-Sensory Packaging | H&H Graphics

HAPPI Days: H&H Graphics Featured in HAPPI

Because of our work with brand managers, by creating unique and fun consumer engagement in packaging and retail point-of-purchasing (POP) displays, we are proud to have an article written by our CEO, Michelle Leissner, in HAPPI Magazine entitled "Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement."

About HAPPI Magazine

HAPPI is the leading media outlet in the global personal care and household product market. Celebrating 50 years of global coverage in 2013, HAPPI provides in-depth analysis of this $530 billion market for our 16,500 subscribers around the world.

 Continue Reading >>

H&H Graphics Wins Two Premier Print Awards

Posted Wednesday, August 09, 2017

H&H Graphics Wins Two Premier Print Awards | H&H Graphics

Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017

Scented Printing & Posters: H&H Graphics Wins Two Premier Print Awards

The Premier Print Awards is one of the graphic arts industry's largest and most prestigious international printing competitions, which recognizes excellence in print communications.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, has won the following Premier Print awards:

 Continue Reading >>

More Cosmetic Packaging Trends with Special Effects

Posted Monday, July 24, 2017

More Cosmetic Packaging Trends with Special Effects | H&H Graphics

More Cosmetic Packaging Trends with Special Effects

Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue.

These are superb ways for you to stand out from the crowd and blow away your product sales goals. Here's how.

 Continue Reading >>

Winning by a Nose: How Scents Increase Engagement & Sales

Posted Monday, July 03, 2017

Winning by a Nose: How Scents Increase Engagement & Sales | H&H Graphics

Winning by a Nose: How Scents Increase Engagement & Sales

"Nothing tantalizes the senses more seductively than scent," remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, "Sensory marketing is back in vogue as brands begin to realize that stimulating their customers' senses increases engagement and makes print campaigns more effective."

Why? Human biology and Marcel Proust.

 Continue Reading >>

Glow-in-the-Dark Screen Printing Trends

Posted Wednesday, June 28, 2017

Glow-in-the-Dark Screen Printing Trends | H&H Graphics

Glow-in-the-Dark Screen Printing Trends

We've noticed recently that glow-in-the-dark has become popular again across the board in commercial printing for a wide variety of applications.

Why now? Glow-in-the-dark has always been popular with children's toys, from stars on the ceiling to the latest fidget spinner craze. However, glow-in-the-dark hair and even donuts have become "a thing." Even Canada has minted coins that now glow in the dark.

Simply put, glow-in-the-dark offers a unique way to engage with consumers and other target markets in a way that is Anything but Ordinary. Here are some examples of how we do it.

 Continue Reading >>

Consumer Engagement Trends in Cosmetics Packaging with Special Effects

Posted Wednesday, June 21, 2017

Consumer Engagement Trends in Cosmetics Packaging with Special Effects | H&H Graphics

Cosmetics Packaging & Special Effects Trends

Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic?

With so many cosmetics fighting for attention on a declining number of store shelves—thanks to Amazon, other e-tailers and warehouse clubs—it's critical for yours to stand out, and visual differentiation is not enough.

Special effects have been incredibly effective in engaging consumers in unique ways and maximizing ROI of your packaging spend but, with so many options, what makes the most sense for cosmetics? Here are a few special effects trends in cosmetics packaging for you to consider for your next packaging project.

 Continue Reading >>

SnapShot Interactive Mobile Sweepstakes Promotion

Posted Wednesday, June 14, 2017

SnapShot Interactive Mobile Sweepstakes Promotion | H&H Graphics

Photochromic Ink: SnapShot Interactive Mobile Sweepstakes Promotion

Here's an example of our newest promotion called "SnapShot." This product interacts with your mobile smart phone camera, which can then be shared on social media.

"SnapShot" is a clear coating printed on a game card or signage, then when the consumer "snaps" a flash photo, the prize is revealed on their phone!

 Continue Reading >>

Thoughts from the Desk of Our CEO, Michelle Leissner

Posted Sunday, May 21, 2017

Thoughts from the Desk of Our CEO, Michelle Leissner | H&H Graphics

Scratch-Off Printing with 4-Color Overlay

No one thinks more about the return on investment (ROI) of special effects screen printing more than our CEO, Michelle Leissner.

Despite it being our busy season and having one of the best Mays that we've ever had, Michelle took a few minutes to share what's on her mind with us on scratch-off promotions, scented printing and scratch & sniff.

 Continue Reading >>

Case Study: How Field Notes Uses Photochromic Ink to Boost Sales

Posted Sunday, May 21, 2017

Case Study: How Field Notes Uses Photochromic Ink to Boost Sales | H&H Graphics

Photochromic Ink Case Study: Field Notes

Inspired by the vanishing sub-genre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, Field Notes is a collection of smartly-designed, vintage-styled pocket notebooks, calendars, and various office accoutrements.

To satisfy their "subscribers" (who pay in advance for a years' worth of notebooks) and other customers, Field Notes produces a quarterly limited edition series of notebooks and they are always looking for new papers, colors, processes, and inks. When the production manager of Field Notes came across thermochromic ink in a YouTube video, it was right up their alley for a winter edition of Field Notes that came to be known as "Snowblind."

Their printers hadn't ever done it, so they knew who to call: H&H Graphics.

Photochromic Ink 

 Continue Reading >>

Recent Posts


Tags


Archive