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Anything but Ordinary: H&H President Michelle Leissner

Posted Friday, December 15, 2017

Anything but Ordinary: H&H President Michelle Leissner | H&H Graphics

H&H Graphics President and CEO Michelle's Leissner's approach to business is as out-of-the-box as the projects she creates. When she took the lead at H&H in 2008, she was determined to put people over profits.

It's an approach that has served both the people and the business well, and was recently covered in an interview of Michelle by Voyage Chicago.

Anything But Ordinary

Today, the company is established as the go-to special effects printer for a wide variety of national brands looking for a little something different. From cosmetic packaging to book covers to promotional posters, mailers and scratch-off cards, Michelle inspires the work of an R&D team that consistently manages to create new and improved techniques for impossible-to-ignore promotions that are, as we like to say around here, anything but ordinary.

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Study: Print Buyers Place a Premium on Special Effects

Posted Wednesday, December 13, 2017

Study: Print Buyers Place a Premium on Special Effects | H&H Graphics

Adding a little something extra to a print project is a worthy investment.

That's the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects.

The research showed buyers were willing to pay premiums ranging from 24% to 89% to give their projects a little extra pop.

Among the special effects identified in the survey were specialty inks like metallics, foils and fluorescents, spot coating finishes, textured effects, custom colors, and light-sensitive infrared and ultraviolet inks.

The effects were seen as most useful in projects like brochures, business cards, direct mail pieces, greeting cards, and invitations.

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H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects

Posted Friday, December 08, 2017

H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects | H&H Graphics

Packaging that employs special effects printing techniques to create multi-sensory appeals yields a higher return on investment because of increased consumer engagement.

That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging and other household packaging trends.

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How We Add the Wow Factor to Retail Packaging & Print Spend ROI

Posted Monday, November 20, 2017

How We Add the Wow Factor to Retail Packaging & Print Spend ROI | H&H Graphics

,Retail Packaging & POP Display Wow Factor

Brand managers, designers and agencies love what we do but don't always take full advantage of our ability to add the "Wow Factor" to their retail packaging and POP displays with special effects.

Here are a few tips for getting more out of your project by starting sooner and gaining a better understanding of the things we can do.

New Initiatives: Earlier Is Better

For new retail products, packaging and/or point-of-purchase (POP) displays, you will get more out of special effects and a higher ROI the sooner you bring us into the process – ideally as early as the design phase.

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How a Restaurant Marketing Promotion Generated a 1,931% ROI

Posted Tuesday, November 14, 2017

How a Restaurant Marketing Promotion Generated a 1,931% ROI | H&H Graphics

"The ROI Is Incredible"

Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar's peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw visitors through October's Indian summer.

Then comes November and suddenly there are empty tables. No one knows the cycle better than Peter Troutman and his brother David, who for 31 years have operated the popular Scargo Café, in Dennis, Massachusetts on Cape Cod.

But Troutman has found a way to take some of the whiplash out of the cycle: a scratch-off promotion card printed by H&H Graphics and distributed to 9,000 to 10,000 diners in October brings 1,800 to 2,000 of them back in November. Scargo is now full in November and the promotion has generated a return on investment of 1,931%.

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A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects

Posted Friday, August 25, 2017

A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects | H&H Graphics

Specialty Finishing & Coatings: Win-Win

If you're a packaging designer, we have a few questions for you:

  • Are you looking for new ways to add value to your clients and generate a higher ROI?
  • Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups?
  • Are you open to having a conversation about how a multi-sensory approach to printing and packaging could help your clients sell more product and grow their brand?

If so, read on to learn how we achieve all of the above and can be your secret weapon...

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HAPPI Article Shows How to Increase Sales with Multi-Sensory Packaging

Posted Friday, August 18, 2017

HAPPI Article Shows How to Increase Sales with Multi-Sensory Packaging | H&H Graphics

HAPPI Days: H&H Graphics Featured in HAPPI

Because of our work with brand managers, by creating unique and fun consumer engagement in packaging and retail point-of-purchasing (POP) displays, we are proud to have an article written by our CEO, Michelle Leissner, in HAPPI Magazine entitled "Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement."

About HAPPI Magazine

HAPPI is the leading media outlet in the global personal care and household product market. Celebrating 50 years of global coverage in 2013, HAPPI provides in-depth analysis of this $530 billion market for our 16,500 subscribers around the world.

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H&H Graphics Wins Two Premier Print Awards

Posted Wednesday, August 09, 2017

H&H Graphics Wins Two Premier Print Awards | H&H Graphics

Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017

Scented Printing & Posters: H&H Graphics Wins Two Premier Print Awards

The Premier Print Awards is one of the graphic arts industry's largest and most prestigious international printing competitions, which recognizes excellence in print communications.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, has won the following Premier Print awards:

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More Cosmetic Packaging Trends with Special Effects

Posted Monday, July 24, 2017

More Cosmetic Packaging Trends with Special Effects | H&H Graphics

More Cosmetic Packaging Trends with Special Effects

Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue.

These are superb ways for you to stand out from the crowd and blow away your product sales goals. Here's how.

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Winning by a Nose: How Scents Increase Engagement & Sales

Posted Monday, July 03, 2017

Winning by a Nose: How Scents Increase Engagement & Sales | H&H Graphics

Winning by a Nose: How Scents Increase Engagement & Sales

"Nothing tantalizes the senses more seductively than scent," remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, "Sensory marketing is back in vogue as brands begin to realize that stimulating their customers' senses increases engagement and makes print campaigns more effective."

Why? Human biology and Marcel Proust.

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