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Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off

Posted Thursday, April 12, 2018

Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off | H&H Graphics

Special Effects Printing GlobalShop Attendees Couldn't Keep Their Hands Off

The recent GlobalShop conference in Chicago drew hundreds of people to the H&H Graphics booth to learn more about the power of multisensory special effects printing techniques.

Over the course of three days, they crowded into our booth to touch, smell and see for themselves how the addition of scented inks, thermochromic effects and a wide variety of textures and special effects can spark consumer engagement that leads directly to the bottom line.

They listened as H&H CEO and President Michelle Leissner described the research behind what we do at H&H Graphics. To our clients, we are more than just a special effects printing company. We are experts in consumer engagement and a partner in the success of their campaigns.

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Direct Mail Marketing Expert Discovers SnapShot from H&H

Posted Thursday, March 22, 2018

Direct Mail Marketing Expert Discovers SnapShot from H&H | H&H Graphics

Direct Mail Marketing Expert Discovers SnapShot from H&H

When the U.S. Postal Service challenged a direct mail marketing expert to uncover a new and exciting print finishing technology for direct mail campaigns, she found us, and the magic of SnapShot™ ink.

Trish Witkowski, the direct mail printing and folding pioneer behind the addictive "60-Second Super-Cool Fold of the Week" videos, showcased H&H SnapShot technology for her feature on new print techniques this week on WhatTheyThink, a print and publishing industry market intelligence website.

Witkowski gave our SnapShot technology a try and came away impressed. "It's exciting ... because it's not just interactive – it also makes the SnapShot ink effect a powerful solution for social media campaigns," she wrote.

SnapShot ink, activated by the flash on your mobile phone camera, reveals a hidden message that can be shared on social media for a sweepstakes promotion or a savings campaign. It's one of many multisensory special effects that we have developed for print campaigns so compelling your audience won't just take notice – they actively play along.

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Receive an “Even Better If…” Audit of Your Brand Merchandising at Global Shop

Posted Thursday, March 15, 2018

Receive an “Even Better If…” Audit of Your Brand Merchandising at Global Shop | H&H Graphics

Global Shop Attendees Are Invited to Have an “Even Better If…” Audit of Your Recent Packaging, POP Display or Other Print Projects

Discover How Multi-Sensory, Special Effects Screen Printing Can Dramatically Increase Consumer Engagement for Your Next Project

H&H Graphics, the leading provider of special effects printing for retail packaging, POP/POS displays and promotions, is offering Global Shop attendees a complimentary review of recent print projects to determine which special effects will increase consumer engagement and ROI.

H&H's "Even Better If..." Special Effects Audit will introduce you to the unlimited possibilities of special effects like scents, textures, thermochromic, and other heat and light-activated inks, which are even more powerful when used together.

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Research Proves Sensory Effects Increase Consumer Engagement

Posted Wednesday, March 07, 2018

Research Proves Sensory Effects Increase Consumer Engagement | H&H Graphics

Research Proves Sensory Effects Increase Consumer Engagement

Anyone familiar with H&H Graphics will know that we've touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything else that can be printed.

Sometimes it can be challenging to explain why what we do is so powerful, so we thought we'd step aside and let you hear directly from the experts: researchers from all over the world that have studied why appealing to specific or multiple senses, beyond vision, creates such an emotional connection in people – especially touch and smell. Here are their findings.

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Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Posted Tuesday, March 06, 2018

Adding the Wow Factor to Retail Merchandising & Print Spend ROI | H&H Graphics

Visit H&H Graphics at Global Shop Booth #1246 to Learn How

Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Research shows that retail point-of-purchase (POP) displays that add the "Wow Factor" by incorporating visual, scent and textured special effects are far more likely to attract and engage consumers and increase print spend ROI.

An Edge You Can Afford

"That's an edge brand managers can't afford to pass up in a retail environment, in which too many products compete for too little shelf space," says Michelle Leissner, President and CEO of Chicago-based H&H Graphics, an award-winning special effects printing company with a full-time R&D team and an open invitation:

Stop by Booth #1246 to see, feel and smell what H&H Graphics can do. Then, imagine what these special effects can do for your project. Think big. Think "wow." Think Anything but Ordinary. H&H Graphics will show you how to make it happen in a way that will drive customer engagement, increase sales and create an impressive ROI.

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