The Sweet (Or Not So Sweet) Smell of Success

Posted Thursday, September 17, 2020

The Sweet (Or Not So Sweet) Smell of Success | H&H Graphics

With as many as 400 olfactory receptors, the human nose may be able to distinguish among at least a trillion different odors.

So even though we have a list of more than 800 of them that we can reproduce as part of our expertise in scented printing, it’s a jaw dropping bit of context that suggests we have a way to go before we run out of possibilities…

But of course, we’re all about possibilities here at H&H Graphics and we have an R&D Department that lives for a challenge.

If you have an idea for a scented print promotion that’s never been done – and there are apparently more than nine hundred and ninety-nine billion of them – we’d love to hear it.

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Make Your Next Campaign as Fresh as Laundry in a Breeze

Posted Wednesday, August 19, 2020

Make Your Next Campaign as Fresh as Laundry in a Breeze | H&H Graphics

What exactly is the smell that makes someone want to bury their nose in a freshly washed towel that has been line dried in the outdoor air?

It sounds like a question for a poet, or maybe a marketer hawking a new detergent brand, but in fact, it was scientific inquiry that settled the matter, at least in the most literal sense:

“…the smell of line-dried laundry is due to the unique combination of traces of atmospheric hydrocarbons, sunlight and a wet fabric surface. This surface photochemistry is likely to be widespread in the environment on surfaces of natural materials.”

That was the conclusion of researchers at the University of Copenhagen, who decided to get to the bottom of what was so appealing about that fresh laundry smell. They washed a set of cotton Ikea towels in ultra-purified water, hung them in various locations and then sealed them into bags for testing. Their research identified a collection of aldehydes and ketones responsible for the lovely smell that has been inspiring poets and detergent campaigns since long before its source had been decoded.

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Smell Test Project Puts H&H in the Fight Against Covid-19 Infection

Posted Wednesday, August 05, 2020

Smell Test Project Puts H&H in the Fight Against Covid-19 Infection | H&H Graphics

At H&H Graphics we have decades of expertise in the art and science of screen printing with sensory special effects like smell. It's a specialty that has brought a lot of interesting and innovative campaigns through our doors, for some of the world's best known brands.

Screen printing is the most effective process for adding scent to a wide variety of materials. Unlike offset or flexo printing, screen printing is an art that allows for a precise, customized and more concentrated application of scent. It creates clear, identifiable and long-lasting aromas that don't wear off with time.

That, and decades of experience, has put us on the radar of some of the country's leading experts in the science of smell – and smell dysfunction.

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H&H Graphics Makes Printing News List of 2020 Top Printers

Posted Wednesday, July 15, 2020

H&H Graphics Makes Printing News List of 2020 Top Printers | H&H Graphics

H&H Graphics has been named to Printing News' annual list of the Top 100 Small Commercial Printers.

The list, announced each year in the June/July issue, provides a snapshot of industry health with an invitation-only survey of commercial printers with revenues between $2.1 million and $24.9 million.

Even with the effects of a global pandemic, the 2020 survey shows the resilience of the printing industry.  Many of the Top 100 companies detailed promising new opportunities while also reporting business that reached a combined half billion dollars in revenue.

This is the first year H&H Graphics has participated in the survey and we are proud to have made the list, continuing our revenue growth with the help of our many clients who continue to see the value of multisensory marketing – especially in challenging times.

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Webinar: Giving Consumers a Reason to Engage

Posted Monday, June 01, 2020

Webinar: Giving Consumers a Reason to Engage | H&H Graphics

At H&H, we are experts at incorporating multisensory special effects into retail products, packaging, displays, and promotions for messaging that get noticed.

So, when we tell you this is no time for ordinary projects or copycat marketing that yawns out the same old messaging, we have to admit: we don’t think there’s ever a good time to be boring.

But you’d be hard-pressed to find a worse time to go ordinary. Here are a just a few reasons:

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