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Craft Packaging

Posted Thursday, October 27, 2016

Craft Packaging | H&H Graphics

The maker's movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and reflected in its packaging.

Special effects screen printing is a compelling way to apply the craft effect to all forms of retail packaging.

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New Study on Special Effects in Printing

Posted Thursday, October 27, 2016

New Study on Special Effects in Printing | H&H Graphics

New Study on Special Effects in Printing

InfoTrends recently released the report Beyond CMYK: The Use of Special Effects in Digital Printing. The purpose of this blog post is to provide guidance on when to use digital printing for special effects vs. using screen printing.

Full Disclosure: special effects screen printing is our primary business. However, we believe there is a place for using digital printing special effects and that they are not mutually exclusive.

Report Excerpt & Findings

According to InfoTrends: "Advances in production digital printing toners and inks are creating new opportunities to capture high value pages that require more than traditional CMYK-based colors. The powerful combination of special effects (white, clear, textures, metallic, fluorescents, etc.) with the unique capabilities of digital printing (personalized and on-demand production) is opening up new applications traditionally produced with offset presses and enabling printers to add value to jobs and have a competitive differentiation," stated Jim Hamilton, Group Director at InfoTrends.

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Don't Just Mail It In: Improving Customer Engagement with Print

Posted Tuesday, October 18, 2016

Don't Just Mail It In: Improving Customer Engagement with Print | H&H Graphics

Don't Just Mail It In: Improving Customer Engagement with Print

Despite perceptions to the contrary, direct mail is alive and well and converting unsolicited offers into sales for those who continue to use it—effectively...

Direct Mail Is Growing

According to forecasts from the Winterberry Group, a New York-based strategic consulting firm, the direct mail industry is still growing and expected to reach the $47 billion mark in 2016. Winterberry credits the presidential election year for some of this growth, but recent studies also find that consumers are more likely to recall printed messages than they are digitally delivered material. Even if the actual purchase is made electronically, the printed piece appears to be better at fulfilling its lead generation role, by prompting the buyer's journey toward a sale.

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Who Is H&H Graphics?

Posted Friday, October 14, 2016

Who Is H&H Graphics? | H&H Graphics

Who Is H&H Graphics?

We were recently asked to write up a description of H&H Graphics and paused to reflect on who we are after these 38 years in business. Here's what we came up with – let us know what you think!

Our Mission

H&H Graphics, LLC brings special effects to print and packaging. We specialize in applications such as glitter, gloss & matte, scented, scratch-off, glow-in-the dark, textures, and many more. These special effects make your printed piece or package stand out and get noticed by appealing to multiple senses, and in today's market that's critical. When your piece stands out, consumers engage with it, your ROI increases and you get more out of your print spend.

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Winning the Battle of Perceptions in Packaging

Posted Wednesday, October 12, 2016

Winning the Battle of Perceptions in Packaging | H&H Graphics

Winning the Battle of Perceptions in Packaging

It's an often repeated "law" in marketing: marketing is not a battle of products, it's a battle of perceptions.

As the move toward cost-efficiency in packaging reduces customization, it can reduce consumer perception of value because, when a product’s packaging looks like others, consumers tend to use that as a mental shortcut—concluding the product inside also is on par with its competitors. Such conformity in packaging creates an excellent opportunity for those willing to stand apart with special effects screen printing.

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