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Back to the Future: The Value of Direct Mail

Posted Wednesday, November 30, 2016

Back to the Future: The Value of Direct Mail | H&H Graphics

The digital age was supposed to be end of print. It's considered greener, more cost effective and simply a preferred mode of communication. Given the increasing amount of time spent online—reading, messaging, researching and purchasing—it seems like a reasonable assumption that the demand for direct mail would be withering away.

It isn't. Companies are using direct mail smarter, including using special effects screen printing to drive up response rates.

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How Textured Printing Engages the Mind

Posted Tuesday, November 29, 2016

How Textured Printing Engages the Mind | H&H Graphics

Textured Screen Printing: Engage the Mind | H&H Graphics

"Seeing is believing but feeling's the truth." So says Thomas Fuller in his seminal work, Gnomologia: Adadgies & Proverbs (predecessor to Poor Richard's Almanac).

Packaging and printed materials are an extension of your brand. With the addition of custom texture, Soft Touch, grit, gloss, or matte, your packaging and other printed materials will engage the mind of your customers in way that compels them to buy.

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Better Together: Collaboration Over Competition

Posted Wednesday, November 23, 2016

Better Together: Collaboration Over Competition | H&H Graphics

Special Effects Screen Printing: Collaboration Over Competition

It's easy to write off the current corporate management trend promoting collaboration over competition as a move to appease Millennial employees. After all, 88% of younger employees have expressed a preference for working in a collaborative, rather than a competitive, environment.

However, according to Laura Montini in her Inc. Magazine article Why Collaboration Wins Over Competition, many firms have found this approach significantly boosts innovation, productivity and communication in the process.

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Direct Mail Innovation: The SnapShot Pull-Tab Promotion

Posted Thursday, November 10, 2016

Direct Mail Innovation: The SnapShot Pull-Tab Promotion | H&H Graphics

Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than what you can achieve with direct interaction alone, which increases your ROI and expands your reach. Who wouldn't want that? Continue Reading >>

Subscription Boxes: How Special Effects Screen Printing Adds Value & Avoids Buyer's Remorse

Posted Wednesday, November 09, 2016

Subscription Boxes: How Special Effects Screen Printing Adds Value & Avoids Buyer's Remorse | H&H Graphics

Subscription Boxes: How Special Effects Screen Printing Adds Value and Avoids Buyer's Remorse

From Birchbox to Sephora to Bark Box to Dollar Shave Club to Shari's Berries, the market for subscription boxes has exploded – MySubscriptionAddiction.com is Exhibit A.

While that is great for subscription box brands, it's also intensified the competition (over 2,000 at last count) and there's been recent stories about how some brands are struggling to keep membership high and be profitable as a result.

How can subscription boxes rise above the competitive fray as well as avoid that dreaded feeling of buyer's remorse? Special effects screen printing to enhance the box itself can give you a boost.

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