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Be Remembered: Thermochromic Printing for Business Cards

Posted Monday, March 28, 2016

Be Remembered: Thermochromic Printing for Business Cards | H&H Graphics

If you want your business card to stand out, you may consider a glossy finish, or maybe even a raised UV coating printed on high quality cardstock.

Would your card stand out if, when someone touched it, they would see your contact information or something else about you based on the warmth of their fingertips? This is possible with thermochromic printing.

What Is Thermochromic Printing?

Thermochromic coatings change color in response to temperature fluctuations. There are two primary types of chromic coatings: liquid crystals and leuco dyes. The most famous application ever, the "mood" ring of the 1970s, was a liquid crystal.

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“Even Better If…” (Marriott Direct Mail)

Posted Friday, March 25, 2016

“Even Better If…” (Marriott Direct Mail) | H&H Graphics

We received a direct mail piece from Marriott promoting summer vacation ideas. The mailer did a good job by using textured spot printing for the sand so the piece engages multiple senses.

However, it could have been much better in a few different ways...

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Snapshot Effect Screen Printing Has Arrived

Posted Friday, March 25, 2016

Snapshot Effect Screen Printing Has Arrived | H&H Graphics

One of our newest special effects, and one of the most unique, is what we call "Snapshot Effect" screen printing.

The Snapshot Effect only appears when someone takes a flash photo. This allows posters, retail POP displays and other pieces to have hidden messaging and/or graphics that shows up unexpectedly later.

Flash Screen Printing Before Flash Screen Printing After
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Raised Gloss UV: Specialty Screen Printing Trend

Posted Friday, March 25, 2016

Raised Gloss UV: Specialty Screen Printing Trend | H&H Graphics

Gloss and especially raised gloss screen printed with UV coatings has become very popular now with our commercial printer clients. Raised gloss UV gives just about anything you can print on (and more) a textured feel. And, you probably know by know, when you appeal to multiple senses, you make a bigger impression.

UV Advantage

When raised gloss is screen printed with UV coatings, we get a better lay-down, which maximizes impact – raised UV coatings offers a higher level of glass and really makes a piece pop. Lay-down refers to how much UV coating is laid down on the substrate.

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Raised UV Coatings for Packaging

Posted Monday, March 21, 2016

Raised UV Coatings for Packaging | H&H Graphics

We've noticed a new trend when it comes to special effects screen printing for packaging: raised profile UV coatings.

Raised UV coatings have the following effects for packaging:

  • They help products stand out in any retail environment
  • They appeal to multiple senses for the consumer
  • They accelerate product sales as a result

Below are two examples.

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