How to Make Your Packaging Irresistible

Posted Thursday, January 26, 2017

How to Make Your Packaging Irresistible | H&H Graphics

Textured & Reflective Printing: Making Packaging Irresistible | H&H

Special effects and finishes have long been used on printed material to express value. Whether it's retail packaging, displays, gift cards, book jackets, greeting cards, direct mail or otherwise.

Reflective and/or metallic special effects in particular, especially when combined with textured printing, are very effective at catching light in a way that draws a consumer’s eye and curiosity to your retail packaging.

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Better Communication through Packaging

Posted Monday, January 23, 2017

Better Communication through Packaging | H&H Graphics

Packaging Printing: Creating Emotional Connections

"Packaging can be theater, it can create a story." – Steve Jobs

With so many products fighting for attention on store shelves, retail packaging needs to help set your product apart just to garner attention. Once it has a consumer’s eye, it then needs to engage and sell them on the attributes of the product inside within seconds.

Special effects screen printing for packaging helps attract consumer attention and creates an emotional connection with consumers.

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Give Customers a Feel for Your Product

Posted Monday, January 16, 2017

Give Customers a Feel for Your Product | H&H Graphics

Studies on consumer behavior have confirmed a direct and strong link between the texture of an object and the emotions felt by the person handling it. In fact, just handling textured packaging can influence the handler's heart rate, brain activity and emotions. It's an interaction that makes the choice of the materials, and the design you use in presenting your product, key determinants in how it will be perceived.

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Direct Mail Innovations & Social Media Engagement

Posted Monday, January 09, 2017

Direct Mail Innovations & Social Media Engagement | H&H Graphics

Direct Mail Innovations & Social Media Engagement

Just as Mark Twain once commented, "The report of my death was an exaggeration," reports of the death of direct mail have been wildly premature. When combined with special effects screen printing, direct mail response rates are 30x higher than email marketing and allow you to engage with Millennials and other target demographics.

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