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Brand managers, designers and agencies love what we do but don't always take full advantage of our ability to add the "Wow Factor" to their retail packaging and POP displays with special effects.

Here are a few tips for getting more out of your project by starting sooner and gaining a better understanding of the things we can do.

New Initiatives: Earlier Is Better

For new retail products, packaging and/or point-of-purchase (POP) displays, you will get more out of special effects and a higher ROI the sooner you bring us into the process – ideally as early as the design phase.

"The ROI Is Incredible"

Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar's peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw visitors through October's Indian summer.

Then comes November and suddenly there are empty tables. No one knows the cycle better than Peter Troutman and his brother David, who for 31 years have operated the popular Scargo Café, in Dennis, Massachusetts on Cape Cod.

But Troutman has found a way to take some of the whiplash out of the cycle: a scratch-off promotion card printed by H&H Graphics and distributed to 9,000 to 10,000 diners in October brings 1,800 to 2,000 of them back in November. Scargo is now full in November and the promotion has generated a return on investment of 1,931%.