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Anything but Ordinary: H&H President Michelle Leissner

Posted Friday, December 15, 2017

Anything but Ordinary: H&H President Michelle Leissner | H&H Graphics

H&H Graphics President and CEO Michelle's Leissner's approach to business is as out-of-the-box as the projects she creates. When she took the lead at H&H in 2008, she was determined to put people over profits.

It's an approach that has served both the people and the business well, and was recently covered in an interview of Michelle by Voyage Chicago.

Anything But Ordinary

Today, the company is established as the go-to special effects printer for a wide variety of national brands looking for a little something different. From cosmetic packaging to book covers to promotional posters, mailers and scratch-off cards, Michelle inspires the work of an R&D team that consistently manages to create new and improved techniques for impossible-to-ignore promotions that are, as we like to say around here, anything but ordinary.

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Study: Print Buyers Place a Premium on Special Effects

Posted Wednesday, December 13, 2017

Study: Print Buyers Place a Premium on Special Effects | H&H Graphics

Adding a little something extra to a print project is a worthy investment.

That's the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects.

The research showed buyers were willing to pay premiums ranging from 24% to 89% to give their projects a little extra pop.

Among the special effects identified in the survey were specialty inks like metallics, foils and fluorescents, spot coating finishes, textured effects, custom colors, and light-sensitive infrared and ultraviolet inks.

The effects were seen as most useful in projects like brochures, business cards, direct mail pieces, greeting cards, and invitations.

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H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects

Posted Friday, December 08, 2017

H&H CEO in Packaging Strategies: Increasing Consumer Engagement with Special Effects | H&H Graphics

Packaging that employs special effects printing techniques to create multisensory appeals yields a higher return on investment because of increased consumer engagement.

That is the focus of an article by H&H CEO Michelle Leissner in the November online edition of Packaging Strategies. The issue is devoted to environmentally friendly packaging and other household packaging trends.

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