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3 Ways to Elevate Your Brand with Special Effects Printing

Posted Wednesday, March 22, 2017

3 Ways to Elevate Your Brand with Special Effects Printing | H&H Graphics

Engaging Consumers with Multi-Sensory Special Effects

Do you want to engage consumers with retail packaging and POP displays that are Anything but Ordinary?

Appealing to multiple senses increases the chances of your product getting noticed, engaging with consumers and being purchased. Below are three unique ways to appeal to multiple senses with special effects printing.

Thermochromic Ink

Thermochromic Ink

Thermochromic ink is a unique special effect in that it "reveals" something underneath when touched by hand or otherwise heated. It's a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can help maximize the return on investment (ROI) of your print spend for retail packaging, POP displays, gift cards, book jackets, greeting cards, direct mail, and more.

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Winning Consumer Hearts Takes More than Looks

Posted Friday, March 10, 2017

Winning Consumer Hearts Takes More than Looks | H&H Graphics

While it's only natural for brick and mortar retailers to feel compelled to compete with ecommerce solutions based on price and delivery, they do have a sizable advantage over online merchants: the ability to create a multisensory experience that emotionally engages each shopper.

Studies show that engaging as many senses as possible, helps retailers develop a deeper connection with shoppers, both in-store and through direct-mail promotions. In turn, those deeper connections can lead to more repeat business.

We know products that appeal to multiple senses have a higher chance of being purchased (and not returned after purchase). Here's how brand managers and creative directors can achieve deeper connections and increase product sales with special effects screen printing used in retail packaging and POP displays.

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How Restaurants Attract Customers with Scratch-Off Promotions

Posted Saturday, March 04, 2017

How Restaurants Attract Customers with Scratch-Off Promotions | H&H Graphics

Scratch-Off Promotions for Restaurants | H&H Graphics

What is it about scratch-off cards that makes them so compelling as a marketing promotion? When handed one, we don't throw them away. What if we are the big winner?! At a minimum, we will engage long enough to instinctively reach for a coin, often more curious to see if we've "won" than we are about what the prize will be.

Here's how scratch-off marketing promotions can increase traffic for your restaurant.

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Thermochromic Printing Reveal Video

Posted Friday, March 03, 2017

Thermochromic Printing Reveal Video | H&H Graphics

Thermochromic Printing Reveal Video | H&H Graphics

Thermochromic ink is a unique special effect in that it "reveals" something underneath when touched by hand or otherwise heated. It's a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can help maximize the return on investment (ROI) of your print spend for retail packaging, POP displays, gift cards, book jackets, greeting cards, direct mail, and more.

The Reveal

Here's an example of thermochromic printing and how, when the promotional piece is heat activated (by hand in this example), what is printed underneath is revealed.

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The ROI of Special Effects Printing

Posted Thursday, March 02, 2017

The ROI of Special Effects Printing | H&H Graphics

The ROI of Special Effects Printing

We don't sell printing. We sell custom solutions that dramatically increase the return on investment (ROI) of your print spend.

How do you look at your print spend? Do you think of printing as an expense for packaging, retail POP displays, gaming promotions, or direct mail projects? If so, you could be missing a major opportunity to turn your printing projects into an investment that generates an impressive ROI for years to come.

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