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Glow-in-the-Dark Screen Printing Trends

Posted Wednesday, June 28, 2017

Glow-in-the-Dark Screen Printing Trends | H&H Graphics

Glow-in-the-Dark Screen Printing Trends

We've noticed recently that glow-in-the-dark has become popular again across the board in commercial printing for a wide variety of applications.

Why now? Glow-in-the-dark has always been popular with children's toys, from stars on the ceiling to the latest fidget spinner craze. However, glow-in-the-dark hair and even donuts have become "a thing." Even Canada has minted coins that now glow in the dark.

Simply put, glow-in-the-dark offers a unique way to engage with consumers and other target markets in a way that is Anything but Ordinary. Here are some examples of how we do it.

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Consumer Engagement Trends in Cosmetics Packaging with Special Effects

Posted Wednesday, June 21, 2017

Consumer Engagement Trends in Cosmetics Packaging with Special Effects | H&H Graphics

Cosmetics Packaging & Special Effects Trends

Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic?

With so many cosmetics fighting for attention on a declining number of store shelves—thanks to Amazon, other e-tailers and warehouse clubs—it's critical for yours to stand out, and visual differentiation is not enough.

Special effects have been incredibly effective in engaging consumers in unique ways and maximizing ROI of your packaging spend but, with so many options, what makes the most sense for cosmetics? Here are a few special effects trends in cosmetics packaging for you to consider for your next packaging project.

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SnapShot Interactive Mobile Sweepstakes Promotion

Posted Wednesday, June 14, 2017

SnapShot Interactive Mobile Sweepstakes Promotion | H&H Graphics

Photochromic Ink: SnapShot Interactive Mobile Sweepstakes Promotion

Here's an example of our newest promotion called "SnapShot." This product interacts with your mobile smart phone camera, which can then be shared on social media.

"SnapShot" is a clear coating printed on a game card or signage, then when the consumer "snaps" a flash photo, the prize is revealed on their phone!

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