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More Cosmetic Packaging Trends with Special Effects

Posted Monday, July 24, 2017

More Cosmetic Packaging Trends with Special Effects | H&H Graphics

More Cosmetic Packaging Trends with Special Effects

Though they have substantial appeal across many types of products, cosmetics packaging that uses thermochromic ink, glow-in-the-dark and our proprietary SnapShot effect all increase consumer engagement by adding fun and intrigue.

These are superb ways for you to stand out from the crowd and blow away your product sales goals. Here's how.

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Winning by a Nose: How Scents Increase Engagement & Sales

Posted Monday, July 03, 2017

Winning by a Nose: How Scents Increase Engagement & Sales | H&H Graphics

Winning by a Nose: How Scents Increase Engagement & Sales

"Nothing tantalizes the senses more seductively than scent," remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, "Sensory marketing is back in vogue as brands begin to realize that stimulating their customers' senses increases engagement and makes print campaigns more effective."

Why? Human biology and Marcel Proust.

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