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Up-Branding with Special Effects Print Enhancements

Posted Wednesday, September 18, 2019

Up-Branding with Special Effects Print Enhancements | H&H Graphics

What’s the difference between an ordinary plastic bottle of lotion and a smooth tube with gold embellishments that’s soft to the touch?

The product may be the same, but marketing experts know that you don’t need to change a product to enhance its perceived value.

That's why luxury retailers hand you your purchase in a customized bag or wrapping made of fabric or durable material, with elegant touches like tissue and ribbon. Packaging is an inseparable component of a product's perceived value.

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Make a Splash with the Magic of a Water Reveal

Posted Friday, September 06, 2019

Make a Splash with the Magic of a Water Reveal | H&H Graphics

Have you ever walked into a store and found yourself unexpectedly drawn to something that wasn't on your list?

You might not be consciously aware of it, but music, scent and other sensory features can draw your attention and entice you to engage with a product you would have otherwise overlooked.

That's an important edge for retailers in an environment where consumers are bombarded with choices and messaging screaming for their attention.

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