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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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The ROI on Your Next Multisensory Mailing Project Just Got Even Better

Posted Thursday, January 10, 2019

The ROI on Your Next Multisensory Mailing Project Just Got Even Better | H&H Graphics

If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a product or a promotion. It's a dramatic edge over promotions that rely solely on what you can see.

Here's what we've seen over and over again: results. The ROI of multisensory print spending? It's black, no matter what colors you use – and we've got them all, from colors that sparkle, to colors that glow in the dark and colors that change right before your eyes.

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Customer Experiences That Close the Deal

Posted Friday, August 17, 2018

Customer Experiences That Close the Deal  | H&H Graphics

Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention.

The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition –  capitalizing on social and interactive engagement that can't be reproduced online.

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Packaging You Have to Touch Wins the Competition for Consumers' Attention

Posted Friday, May 11, 2018

Packaging You Have to Touch Wins the Competition for Consumers' Attention | H&H Graphics

In the challenging competition for consumer attention, adding touchable embellishments to packaging is becoming a go-to strategy among brand managers and packaging experts.

A recent article in Package Printing describes the trend as being driven in part by the need to compete with online sales. Special effects printing techniques that make consumers want to reach out and touch is a proven method of increasing sales.

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Consumer Engagement Trends in Cosmetics Packaging with Special Effects

Posted Wednesday, June 21, 2017

Consumer Engagement Trends in Cosmetics Packaging with Special Effects | H&H Graphics

Cosmetics Packaging & Special Effects Trends

Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic?

With so many cosmetics fighting for attention on a declining number of store shelves—thanks to Amazon, other e-tailers and warehouse clubs—it's critical for yours to stand out, and visual differentiation is not enough.

Special effects have been incredibly effective in engaging consumers in unique ways and maximizing ROI of your packaging spend but, with so many options, what makes the most sense for cosmetics? Here are a few special effects trends in cosmetics packaging for you to consider for your next packaging project.

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