A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects

Posted Friday, August 25, 2017

A Packaging Designer's Secret Weapon: Specialty UV Coatings & Effects | H&H Graphics

Specialty Finishing & Coatings: Win-Win

If you're a packaging designer, we have a few questions for you:

  • Are you looking for new ways to add value to your clients and generate a higher ROI?
  • Are your clients looking for new, unique and fun ways to engage Millennials and other consumer age groups?
  • Are you open to having a conversation about how a multi-sensory approach to printing and packaging could help your clients sell more product and grow their brand?

If so, read on to learn how we achieve all of the above and can be your secret weapon...

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H&H Graphics Wins Four "Best Of" GEA Awards

Posted Monday, May 01, 2017

H&H Graphics Wins Four "Best Of" GEA Awards | H&H Graphics

The Great Lakes Graphics Association (GLGA) has named H&H Graphics winner of 17 Graphics Excellence Awards (GEA)

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, has been recognized by the GLGA and printing industry experts with winning several awards, including the following four "Best Of" awards:

Best of Category: Posters

Poster Printing

Firefly Festival Limited Edition Posters

Custom PMS match Gold and Opaque White on Patriot Blue Cover

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The Sense in Developing a Brand Scent

Posted Wednesday, December 21, 2016

The Sense in Developing a Brand Scent | H&H Graphics

The Sense in Devloping a Brand Scent

Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents and fragrances when applied to advertising, promotions, packaging, and much more.

What Dunkin' Donuts Can Teach Us

In the article, The Science of Sensory Marketing, the Harvard Business Review explored how marketers and researchers have been exploring the influence aromas have on the decisions consumers make. Among the case studies cited is one involving Dunkin' Donuts. The company used an atomizer as part of a transit ad campaign in Japan. The ads ran inside municipal buses, and periodically emitted a whiff of fresh coffee into the air. Visits to Dunkin' outlets near the bus stops increased 16% while sales rose 29% during the campaign. The reason this worked: science.

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New Study on Special Effects in Printing

Posted Thursday, October 27, 2016

New Study on Special Effects in Printing | H&H Graphics

New Study on Special Effects in Printing

InfoTrends recently released the report Beyond CMYK: The Use of Special Effects in Digital Printing. The purpose of this blog post is to provide guidance on when to use digital printing for special effects vs. using screen printing.

Full Disclosure: special effects screen printing is our primary business. However, we believe there is a place for using digital printing special effects and that they are not mutually exclusive.

Report Excerpt & Findings

According to InfoTrends: "Advances in production digital printing toners and inks are creating new opportunities to capture high value pages that require more than traditional CMYK-based colors. The powerful combination of special effects (white, clear, textures, metallic, fluorescents, etc.) with the unique capabilities of digital printing (personalized and on-demand production) is opening up new applications traditionally produced with offset presses and enabling printers to add value to jobs and have a competitive differentiation," stated Jim Hamilton, Group Director at InfoTrends.

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The Quick List of Special Effects Screen Printing

Posted Saturday, August 27, 2016

The Quick List of Special Effects Screen Printing | H&H Graphics

The Quick List of Special Effects Screen Printing

Did you know that you can add a glitter effect to a printed piece without it rubbing off? Did you know there is ink that only shows when a flash photo is taken? Did you know it's possible to do 4-color overprint on scratch-offs?

Because we offer a wide variety of UV coatings and special effects screen printing, we pulled together this "quick list" of the most popular inks and coatings that we commonly print.

Keep in mind that we CUSTOMIZE many inks and coatings to provide UNIQUE solutions.

Challenge us! We achieve the impossible.

The Quick List

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