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H&H New Car-Scented Ad is an Ad Age "Editor's Pick"

Posted Friday, October 04, 2019

H&H New Car-Scented Ad is an Ad Age "Editor's Pick" | H&H Graphics

Smell anything good lately?

Chances are you remember more than the smell – you remember how it made you feel.

The connection between your nose and your mood is a well-established fact of psychology and marketing. Scent can trigger a deep sense of association that drives behavior, and drives sales.

And speaking of driving, we were pretty excited to learn that our multisensory work on a recent campaign was the subject of an Ad Age magazine “Editor’s Pick” for its clever use of “new car smell” in a newspaper advertisement for Liberty Mutual car insurance.

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H&H Has Gone Bananas (Literally)!

Posted Wednesday, February 19, 2014

H&H Has Gone Bananas (Literally)! | H&H Graphics

H&H has gone bananas (literally)! We just printed banana scent on a promotional piece for AIGA St. Louis. We are happy to have been part of this clever project. Check it out...

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