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Direct Mail Innovations & Social Media Engagement

Posted Monday, January 09, 2017

Direct Mail Innovations & Social Media Engagement | H&H Graphics

Direct Mail Innovations & Social Media Engagement

Just as Mark Twain once commented, "The report of my death was an exaggeration," reports of the death of direct mail have been wildly premature. When combined with special effects screen printing, direct mail response rates are 30x higher than email marketing and allow you to engage with Millennials and other target demographics.

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Back to the Future: The Value of Direct Mail

Posted Wednesday, November 30, 2016

Back to the Future: The Value of Direct Mail | H&H Graphics

The digital age was supposed to be end of print. It's considered greener, more cost effective and simply a preferred mode of communication. Given the increasing amount of time spent online—reading, messaging, researching and purchasing—it seems like a reasonable assumption that the demand for direct mail would be withering away.

It isn't. Companies are using direct mail smarter, including using special effects screen printing to drive up response rates.

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Direct Mail Innovation: The SnapShot Pull-Tab Promotion

Posted Thursday, November 10, 2016

Direct Mail Innovation: The SnapShot Pull-Tab Promotion | H&H Graphics

Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than what you can achieve with direct interaction alone, which increases your ROI and expands your reach. Who wouldn't want that? Continue Reading >>

Don't Just Mail It In: Improving Customer Engagement with Print

Posted Tuesday, October 18, 2016

Don't Just Mail It In: Improving Customer Engagement with Print | H&H Graphics

Don't Just Mail It In: Improving Customer Engagement with Print

Despite perceptions to the contrary, direct mail is alive and well and converting unsolicited offers into sales for those who continue to use it—effectively...

Direct Mail Is Growing

According to forecasts from the Winterberry Group, a New York-based strategic consulting firm, the direct mail industry is still growing and expected to reach the $47 billion mark in 2016. Winterberry credits the presidential election year for some of this growth, but recent studies also find that consumers are more likely to recall printed messages than they are digitally delivered material. Even if the actual purchase is made electronically, the printed piece appears to be better at fulfilling its lead generation role, by prompting the buyer's journey toward a sale.

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What the Post Office Knows About Direct Mail Success

Posted Wednesday, October 05, 2016

What the Post Office Knows About Direct Mail Success | H&H Graphics

Direct Mail Special Effects Screen Printing: USPS Incentive

If you don't think high impact printing on direct mail is worth the cost and effort, consider that the U.S. Postal Service (USPS) has been providing incentives for marketing campaigns that make use of it.

Why would the post office care? Because successful direct mail campaigns lead to increased postal volume for USPS. In short, it's just good for business... every business.

The recently ended Tactile, Sensory & Interactive (TSI) promotion offered USPS commercial customers a 2% postage discount for eligible mailings. It was built around the success of a similar 2015 program. Both programs encouraged businesses to leverage the latest technologies in the print industry to enhance the sensory engagement of targeted audiences through direct mail to increase levels of engagement.

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