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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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Subscription Boxes: How Special Effects Screen Printing Adds Value & Avoids Buyer's Remorse

Posted Wednesday, November 09, 2016

Subscription Boxes: How Special Effects Screen Printing Adds Value & Avoids Buyer's Remorse | H&H Graphics

Subscription Boxes: How Special Effects Screen Printing Adds Value and Avoids Buyer's Remorse

From Birchbox to Sephora to Bark Box to Dollar Shave Club to Shari's Berries, the market for subscription boxes has exploded – MySubscriptionAddiction.com is Exhibit A.

While that is great for subscription box brands, it's also intensified the competition (over 2,000 at last count) and there's been recent stories about how some brands are struggling to keep membership high and be profitable as a result.

How can subscription boxes rise above the competitive fray as well as avoid that dreaded feeling of buyer's remorse? Special effects screen printing to enhance the box itself can give you a boost.

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Not Your Grandma's Greeting Cards

Posted Friday, June 24, 2016

Not Your Grandma's Greeting Cards | H&H Graphics

Yes, Facebook reminds subscribers to wish friends a happy birthday, but a quick wall post doesn't convince anyone that you were anticipating the milestone days in advance.

Industry experts say that the dawn of social media hasn't impacted greeting card sales, especially to the female demographic responsible for purchasing 80% of the $7-8 billion in annual retail sales. Nobody wants to mistakenly send the same Mother's Day card as last year. Greeting card aisles need fresh content for Valentine's Day, Mother's and Father's Day, Christmas, Easter, Boss' Day, etc. Necktie Notes, i.e. musical ties that can be clipped on an illustrated dress shirt, dominated the shelves for Father's Day 2016.

While the greeting card industry is healthy, so is competition so it's never been more important to have your greeting cards stand out on the shelf. Using special effects screen printing with UV coatings and other specialty inks helps your greeting cards stand out for every holiday.

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Raised Gloss UV: Specialty Screen Printing Trend

Posted Friday, March 25, 2016

Raised Gloss UV: Specialty Screen Printing Trend | H&H Graphics

Gloss and especially raised gloss screen printed with UV coatings has become very popular now with our commercial printer clients. Raised gloss UV gives just about anything you can print on (and more) a textured feel. And, you probably know by know, when you appeal to multiple senses, you make a bigger impression.

UV Advantage

When raised gloss is screen printed with UV coatings, we get a better lay-down, which maximizes impact – raised UV coatings offers a higher level of glass and really makes a piece pop. Lay-down refers to how much UV coating is laid down on the substrate.

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How to Increase Profitability with Value-Added Printing & Finishing

Posted Monday, January 04, 2016

How to Increase Profitability with Value-Added Printing & Finishing | H&H Graphics

Study Shows 93% of Printers Say Specialty Printing Increases Profitability

The Print Industries Market Information and Research Organization (PRIMIR) recently published a study entitled Value-Added Printing & Finishing for Improved Profitability.

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