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Wine and Spirit Promotions with a Twist

Posted Tuesday, November 12, 2019

Wine and Spirit Promotions with a Twist  | H&H Graphics

Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute?

How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine grapes, while a popular beer website has 300,000 beers listed. Of course, even if you know exactly what you're looking for, you still have to find it. 

The truth is, most of us have a much easier "system." We look at the label. From beautiful artwork to provocative names, to labels that just stand out, catching our attention from their perch on a crowded shelf, there are few places where consumers are as likely to judge your product by your packaging as the beer, wine and spirits aisles.

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Getting Social with Special Effects Printing

Posted Wednesday, May 15, 2019

Getting Social with Special Effects Printing | H&H Graphics

Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget.

Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can take on a life of its own. No one loves the unveiling of a cool new thing as much as the social media audience.

Combine special effects printing embellishments with a social media campaign and you've leveraged two powerful forces of consumer engagement.

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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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Special Effects "Reveals" that Power Your Packaging

Posted Wednesday, October 10, 2018

Special Effects "Reveals" that Power Your Packaging | H&H Graphics

Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement.

Advertisers began experimenting with sensory marketing in the 1940s and 50s by using giant billboards and “jingles” as cars and home TVs gained popularity. Instead of appeals based on unexciting factors like cost and utility, sensory marketing appeals to life experience, memory, and emotional impulse. "Reveals" can take this effect to even higher levels of engagement by building mystery and anticipation into the process.

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Beauty is in the Eyes, Hands and Nose of the Beholder

Posted Wednesday, October 03, 2018

Beauty is in the Eyes, Hands and Nose of the Beholder | H&H Graphics

Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime.

Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying, the beauty industry continues to thrive in shops, boutiques, and department stores around the globe.

Those shopping for beauty products crave physical experiences with the products they are dishing out their hard-earned cash to buy. Successful beauty brands understand this – a product is appealing because of both its standout packaging and the quality product inside.

Kylie Jenner's lucrative beauty brand, Kylie Cosmetics, carries not only the attention-grabbing celebrity name, but also the dessert-like scent of vanilla cupcakes. This intelligent marketing strategy is supported by consumer psychology, which says multisensory effects like scent are one of our strongest tools for memory association. In fact, research suggests that the brain can store and recall sensory-rich memories long after they were first experienced.

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