Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

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Multisensory Special Effects with U.S.-based Suppliers

Posted Wednesday, April 22, 2020

Multisensory Special Effects with U.S.-based Suppliers | H&H Graphics

From the shutdowns around Chinese New Year, to the uncertainty around trade wars, to the paperwork and logistics hassles, managing an overseas supply chain wasn't easy even before COVID-19 threw it into disarray.

With tariffs cutting into the equation by which some overseas manufacturers tried to justify the complications or differences in quality,  the idea of a U.S.-based supply chain was already becoming a lot more attractive.

And while there is nothing simple about moving a supply chain, in the print market, you don't have to look far to find an abundant supply of materials and services for creating first-rate packaging and promotional materials.

We know, because we've been doing this for a long time and we work with an array of U.S. suppliers who enable us to provide our clients with one-of-a-kind, high-quality and cost-effective promotions that use extraordinary special effects to create extraordinary ROI. We use U.S.-sourced materials for our multisensory projects, including glitter, chromic inks and more.

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When Ordinary Greeting Cards Just Won’t Do: It's National What Day?!

Posted Tuesday, March 31, 2020

When Ordinary Greeting Cards Just Won’t Do: It's National What Day?! | H&H Graphics

How does the greeting card industry keep up with modern consumers’ sense of the occasions that call for a trip to the card aisle?

Not with yesterday’s shelf of (yawn!) canned sentiments and same-old hearts and flowers. The modern greeting card buyer is as likely to be looking for a way to say “Sorry your boyfriend is such an &**%^#@” as “Happy Birthday” – and when they want to say “Happy Birthday” they expect to be able to do it with a little something more.

Millennials, in particular, seem to have adopted the practice of buying cards for a whole range of occasions deemed “cardworthy,” George White, the Greeting Card Association’s vice president tells National Public Radio.

They’re not waiting around for someone’s birthday. And they’re spending as much a $10 on single cards with a lot of bling: lights, sounds, music, pop-ups and 3D images, NPR reports. Hearts and flowers are fine, as long as they don’t just sit there. Boooring.

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Not Your Grandma's Greeting Cards

Posted Friday, June 24, 2016

Not Your Grandma's Greeting Cards | H&H Graphics

Yes, Facebook reminds subscribers to wish friends a happy birthday, but a quick wall post doesn't convince anyone that you were anticipating the milestone days in advance.

Industry experts say that the dawn of social media hasn't impacted greeting card sales, especially to the female demographic responsible for purchasing 80% of the $7-8 billion in annual retail sales. Nobody wants to mistakenly send the same Mother's Day card as last year. Greeting card aisles need fresh content for Valentine's Day, Mother's and Father's Day, Christmas, Easter, Boss' Day, etc. Necktie Notes, i.e. musical ties that can be clipped on an illustrated dress shirt, dominated the shelves for Father's Day 2016.

While the greeting card industry is healthy, so is competition so it's never been more important to have your greeting cards stand out on the shelf. Using special effects screen printing with UV coatings and other specialty inks helps your greeting cards stand out for every holiday.

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Glitter in the Air

Posted Monday, December 28, 2015

Glitter in the Air | H&H Graphics

Do your marketing materials sparkle? Do your print samples twinkle? Does your product packaging stand out from all others because of its eye catching brilliance? It could. Imagine it for a moment... it would catch the consumer's eye and make it stand out, wouldn't it? In fact, it would make it stand out so much that it would be more likely to get someone to buy! Don't believe it? Ask the greeting card industry.

Greeting Card Glitter

Years ago, the greeting card industry figured this out. By putting glitter on greeting cards, they could actually draw the buyer's attention to the card on the rack, and make a glittered card more likely to be purchased than a plain card. Still, the added cost (albeit small) had to be worth it. It had to generate a positive ROI. Guess what they realized? They could actually charge more for a card with glitter than they could for a plain card, and the consumer would pay! Now they are getting a higher price, on a product that's more likely to sell, with minimal added cost. Increased margin! Anyone interested in that?

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