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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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Packaging You Have to Touch Wins the Competition for Consumers' Attention

Posted Friday, May 11, 2018

Packaging You Have to Touch Wins the Competition for Consumers' Attention | H&H Graphics

In the challenging competition for consumer attention, adding touchable embellishments to packaging is becoming a go-to strategy among brand managers and packaging experts.

A recent article in Package Printing describes the trend as being driven in part by the need to compete with online sales. Special effects printing techniques that make consumers want to reach out and touch is a proven method of increasing sales.

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Special Effects Printing Research, Testimonial & Ideas

Posted Sunday, January 10, 2016

Special Effects Printing Research, Testimonial & Ideas | H&H Graphics

The Research Is In

At last, PROOF that value-added print produces cost-effective ROI

According to a recent PRIMIR research study on Value-Added Printing & Finishing, 93% of print providers reported that value-added enhancements contributed to increased profitability.

Among the leading cost-effective ROI producers: scented printing, and UV coatings and curable inks in general. Read more about the study here.

H&H prints all of the above and we are ready to add value and increase ROI on your next project!

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H&H Innovates, Idea Center & It Makes Sense #1

Posted Thursday, December 03, 2015

H&H Innovates, Idea Center & It Makes Sense #1 | H&H Graphics

Below are highlights from our 1st Quarter newsletter of 2014. If you're interested in receiving our newsletters, please fill out the form here...

H&H Innovates

H&H Graphics is committed to innovation with it's own dedicated R&D team creating and testing new custom inks and coatings for our clients.

Our newest custom formulation is called: FLOCK-INK

Flock-Ink simulates traditional flocking and has been tested on a variety of substrates, from paper to plastic. Flock-Ink provides customers with an alternative to standard soft touch inks to achieve a velvety, fuzzy texture. We are even able to add glitter particles to the Flock-Ink.

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