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Special Effects "Reveals" that Power Your Packaging

Posted Wednesday, October 10, 2018

Special Effects "Reveals" that Power Your Packaging | H&H Graphics

Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement.

Advertisers began experimenting with sensory marketing in the 1940s and 50s by using giant billboards and “jingles” as cars and home TVs gained popularity. Instead of appeals based on unexciting factors like cost and utility, sensory marketing appeals to life experience, memory, and emotional impulse. "Reveals" can take this effect to even higher levels of engagement by building mystery and anticipation into the process.

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Customer Experiences That Close the Deal

Posted Friday, August 17, 2018

Customer Experiences That Close the Deal  | H&H Graphics

Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention.

The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition –  capitalizing on social and interactive engagement that can't be reproduced online.

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H&H Special Effect Among 'Top Trends' in Retail Environments

Posted Friday, August 10, 2018

H&H Special Effect Among 'Top Trends' in Retail Environments | H&H Graphics

H&H Special Effect Among 'Top Trends' in Retail Environments

So Amazon can get it there in two hours with the click of a button and free shipping? That's awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let's be honest, it's not very high on the list of experiences. It's just easy.

Creating the "Wow" Experience Consumers Want

And there's nothing wrong with easy. But easy will never replace experience. That's why shoppers still go to the mall or the superstore or the boutique. Because sometimes you just want to pick stuff up before you buy it. You want to see how it looks on the shelf surrounded by the other things competing for your attention. You want to feel it, smell it, try it on. You want it to have to work for your attention. You want to be wowed.

Successful retailers and brand managers are always looking for new ways to tap into that desire for an experience. The internet may have changed the landscape, but it's got nothing on the retail environment when it comes to creating a multisensory experience.

Want to see what we mean? This month, Retail Environments, the magazine of the retail trade association Shop!, showcases some of the top trends in in-store signage and graphics that deliver the "wow" that retail consumers are looking for. It's an inspiring array of light boxes, custom wall coverings and eye-catching displays and it includes H&H Graphics' Mood Ring Effect.

Mood Ring Effect

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Thermochromic Ink Printing Example: Mobile App Brochure

Posted Friday, December 04, 2015

Thermochromic Ink Printing Example: Mobile App Brochure | H&H Graphics

Brochure Uses Heat-Sensitive Ink to Illustrate Covert Surveillance iPhone App

H&H Graphics recently printed heat sensitive ink onto an iPhone-shaped brochure designed to mimic the experience of using a covert surveillance mobile app developed by SurTec.

What Lies Beneath...

The SureTec app named APParation operates completely undetected on mobile devices and is used in place of a wire in undercover investigations. SureTec wanted a unique and impactful way to show how the app is undetectable. Thermochromatic ink was used to make the brochure look like an iPhone with a black screen. When you place your fingers on the "screen," heat from your fingers warms the ink and reveals the home screen of the app underneath.

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