(847) 383-6285

CEO Michelle Leissner Talks Marketing with Crain's

Posted Thursday, January 25, 2018

CEO Michelle Leissner Talks Marketing with Crain's | H&H Graphics

A growing number of manufacturers are discovering what H&H CEO Michelle Leissner recognized a long time ago: trying to grow a B2B business without a marketing strategy can leave you vulnerable to market forces that are outside of your control, like overseas competition that turns products and services into commodities that can only compete on price.  Continue Reading >>

How a Restaurant Marketing Promotion Generated a 1,931% ROI

Posted Tuesday, November 14, 2017

How a Restaurant Marketing Promotion Generated a 1,931% ROI | H&H Graphics

"The ROI Is Incredible"

Seasonal business fluctuations are unavoidable in the restaurant industry. For restaurants in popular tourist destinations, the calendar's peaks and drop-offs can be especially steep. In places like Cape Cod, summer tourism brings a crowd and the landscape continues to draw visitors through October's Indian summer.

Then comes November and suddenly there are empty tables. No one knows the cycle better than Peter Troutman and his brother David, who for 31 years have operated the popular Scargo Café, in Dennis, Massachusetts on Cape Cod.

But Troutman has found a way to take some of the whiplash out of the cycle: a scratch-off promotion card printed by H&H Graphics and distributed to 9,000 to 10,000 diners in October brings 1,800 to 2,000 of them back in November. Scargo is now full in November and the promotion has generated a return on investment of 1,931%.

 Continue Reading >>

How Restaurants Attract Customers with Scratch-Off Promotions

Posted Saturday, March 04, 2017

How Restaurants Attract Customers with Scratch-Off Promotions | H&H Graphics

Scratch-Off Promotions for Restaurants | H&H Graphics

What is it about scratch-off cards that makes them so compelling as a marketing promotion? When handed one, we don't throw them away. What if we are the big winner?! At a minimum, we will engage long enough to instinctively reach for a coin, often more curious to see if we've "won" than we are about what the prize will be.

Here's how scratch-off marketing promotions can increase traffic for your restaurant.

 Continue Reading >>

Cash Cards: A Proven Marketing Promotion for Independent Grocers

Posted Tuesday, February 28, 2017

Cash Cards: A Proven Marketing Promotion for Independent Grocers | H&H Graphics

Cash Cards: A Proven Marketing Promotion for Independent Grocers

"Cash Award$" from H&H Graphics is a customizable marketing promotion created for independent grocers to give them a profitability boost and competitive advantage against national chains and Walmart.

The Key: every customer wins, every time – from $1 to $1,000. Additional incentives can include free groceries, gift certificates and wild cards. Our unique and proprietary process is customized to your store financial goals to give you control over the promotion's cost and allows us to calculate the ROI you can expect.

Even factoring in the cost of the promotion and the giveaways, independent grocers typically see sales an average sales increase of 7-12% and gross profit increase of 1-2% over the length of the promotion (often one month). Gross profits can even be higher depending on how many incentives are offered to your customers for high margin products, like meat, bakery, deli, produce, and floral items.

 Continue Reading >>

Recent Posts


Tags


Archive