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Scratch-Off Maps: We've Got the Whole World In Our Hands

Posted Wednesday, May 29, 2019

Scratch-Off Maps: We've Got the Whole World In Our Hands | H&H Graphics

There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape.

Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow.

Travelers love them, scratching off a layer to commemorate their latest geographic conquest. There are as many themes to the “reveals” as there are places to visit. Some reveal hidden facts and images beneath the scratch-off layer, some simply expose a detailed and colorful map.

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Study: Print Buyers Place a Premium on Special Effects

Posted Wednesday, December 13, 2017

Study: Print Buyers Place a Premium on Special Effects | H&H Graphics

Adding a little something extra to a print project is a worthy investment.

That's the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects.

The research showed buyers were willing to pay premiums ranging from 24% to 89% to give their projects a little extra pop.

Among the special effects identified in the survey were specialty inks like metallics, foils and fluorescents, spot coating finishes, textured effects, custom colors, and light-sensitive infrared and ultraviolet inks.

The effects were seen as most useful in projects like brochures, business cards, direct mail pieces, greeting cards, and invitations.

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How to Make Your Packaging Irresistible

Posted Thursday, January 26, 2017

How to Make Your Packaging Irresistible | H&H Graphics

Textured & Reflective Printing: Making Packaging Irresistible | H&H

Special effects and finishes have long been used on printed material to express value. Whether it's retail packaging, displays, gift cards, book jackets, greeting cards, direct mail or otherwise.

Reflective and/or metallic special effects in particular, especially when combined with textured printing, are very effective at catching light in a way that draws a consumer’s eye and curiosity to your retail packaging.

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Subscription Boxes: How Special Effects Screen Printing Adds Value & Avoids Buyer's Remorse

Posted Wednesday, November 09, 2016

Subscription Boxes: How Special Effects Screen Printing Adds Value & Avoids Buyer's Remorse | H&H Graphics

Subscription Boxes: How Special Effects Screen Printing Adds Value and Avoids Buyer's Remorse

From Birchbox to Sephora to Bark Box to Dollar Shave Club to Shari's Berries, the market for subscription boxes has exploded – MySubscriptionAddiction.com is Exhibit A.

While that is great for subscription box brands, it's also intensified the competition (over 2,000 at last count) and there's been recent stories about how some brands are struggling to keep membership high and be profitable as a result.

How can subscription boxes rise above the competitive fray as well as avoid that dreaded feeling of buyer's remorse? Special effects screen printing to enhance the box itself can give you a boost.

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