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Business Cards Too Cool to Be Forgotten

Posted Monday, February 26, 2018

Business Cards Too Cool to Be Forgotten | H&H Graphics

Be Remembered: Thermochromic Printing for Business Cards | H&H Graphics

Think business cards are passé? You haven't seen what special effects printing techniques can do for business cards.

A recent Wall Street Journal column makes the case: a growing number of the ambitious set are turning to business cards that express more than just the usual name, rank and telephone number on a standard 3.5" x 2" piece of card stock.

The good news for you: no one has more experience at printing with thermochromic ink and other special effects, on business cards as well as for a wide variety of other printed materials, than H&H Graphics.

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Study: Print Buyers Place a Premium on Special Effects

Posted Wednesday, December 13, 2017

Study: Print Buyers Place a Premium on Special Effects | H&H Graphics

Adding a little something extra to a print project is a worthy investment.

That's the opinion of print buyers surveyed by market research firm InfoTrends about using special effects printing techniques for their projects.

The research showed buyers were willing to pay premiums ranging from 24% to 89% to give their projects a little extra pop.

Among the special effects identified in the survey were specialty inks like metallics, foils and fluorescents, spot coating finishes, textured effects, custom colors, and light-sensitive infrared and ultraviolet inks.

The effects were seen as most useful in projects like brochures, business cards, direct mail pieces, greeting cards, and invitations.

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SnapShot Interactive Mobile Sweepstakes Promotion

Posted Wednesday, June 14, 2017

SnapShot Interactive Mobile Sweepstakes Promotion | H&H Graphics

Photochromic Ink: SnapShot Interactive Mobile Sweepstakes Promotion

Here's an example of our newest promotion called "SnapShot." This product interacts with your mobile smart phone camera, which can then be shared on social media.

"SnapShot" is a clear coating printed on a game card or signage, then when the consumer "snaps" a flash photo, the prize is revealed on their phone!

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Case Study: How Field Notes Uses Photochromic Ink to Boost Sales

Posted Sunday, May 21, 2017

Case Study: How Field Notes Uses Photochromic Ink to Boost Sales | H&H Graphics

Photochromic Ink Case Study: Field Notes

Inspired by the vanishing sub-genre of agricultural memo books, ornate pocket ledgers, and the simple, unassuming beauty of a well-crafted grocery list, Field Notes is a collection of smartly-designed, vintage-styled pocket notebooks, calendars, and various office accoutrements.

To satisfy their "subscribers" (who pay in advance for a years' worth of notebooks) and other customers, Field Notes produces a quarterly limited edition series of notebooks and they are always looking for new papers, colors, processes, and inks. When the production manager of Field Notes came across thermochromic ink in a YouTube video, it was right up their alley for a winter edition of Field Notes that came to be known as "Snowblind."

Their printers hadn't ever done it, so they knew who to call: H&H Graphics.

Photochromic Ink 

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Photochromic Screen Printing

Posted Friday, March 18, 2016

Photochromic Screen Printing | H&H Graphics

Color changing on paper has become much more sophisticated since your childhood days of watercolor painting. Today, chromic printing is the rage of business looking for a unique way to make an impact on multiple senses with screen printed book jackets and covers, packaging, retail POP displays, and promotional materials.

One recent example is a photochromic notepad cover we developed for a company whose mission it is to bring back the following: "agricultural memo books, ornate pocket ledgers and the simple, unassuming beauty of a well-crafted grocery list."

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