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Receive an “Even Better If…” Audit of Your Brand Merchandising at Global Shop

Posted Thursday, March 15, 2018

Receive an “Even Better If…” Audit of Your Brand Merchandising at Global Shop | H&H Graphics

Global Shop Attendees Are Invited to Have an “Even Better If…” Audit of Your Recent Packaging, POP Display or Other Print Projects

Discover How Multi-Sensory, Special Effects Screen Printing Can Dramatically Increase Consumer Engagement for Your Next Project

H&H Graphics, the leading provider of special effects printing for retail packaging, POP/POS displays and promotions, is offering Global Shop attendees a complimentary review of recent print projects to determine which special effects will increase consumer engagement and ROI.

H&H's "Even Better If..." Special Effects Audit will introduce you to the unlimited possibilities of special effects like scents, textures, thermochromic, and other heat and light-activated inks, which are even more powerful when used together.

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Research Proves Sensory Effects Increase Consumer Engagement

Posted Wednesday, March 07, 2018

Research Proves Sensory Effects Increase Consumer Engagement | H&H Graphics

Research Proves Sensory Effects Increase Consumer Engagement

Anyone familiar with H&H Graphics will know that we've touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything else that can be printed.

Sometimes it can be challenging to explain why what we do is so powerful, so we thought we'd step aside and let you hear directly from the experts: researchers from all over the world that have studied why appealing to specific or multiple senses, beyond vision, creates such an emotional connection in people – especially touch and smell. Here are their findings.

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Glow-in-the-Dark Screen Printing Trends

Posted Wednesday, June 28, 2017

Glow-in-the-Dark Screen Printing Trends | H&H Graphics

Glow-in-the-Dark Screen Printing Trends

We've noticed recently that glow-in-the-dark has become popular again across the board in commercial printing for a wide variety of applications.

Why now? Glow-in-the-dark has always been popular with children's toys, from stars on the ceiling to the latest fidget spinner craze. However, glow-in-the-dark hair and even donuts have become "a thing." Even Canada has minted coins that now glow in the dark.

Simply put, glow-in-the-dark offers a unique way to engage with consumers and other target markets in a way that is Anything but Ordinary. Here are some examples of how we do it.

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Prototypes: The Best Way to See Special Effects Screen Printing Applied

Posted Wednesday, September 28, 2016

Prototypes: The Best Way to See Special Effects Screen Printing Applied | H&H Graphics

Press Proofs: The Best Way to See Special Effects Screen Printing Applied

Our clients know us for having an extensive inventory of, and access to, the best and most cutting edge inks and coatings from around the world. This allows us to CREATE custom special effects to achieve YOUR desired look (color), feel (texture) or smell (scents) – on just about any flat material or substrate known to man.

However, from these infinite possibilities, figuring out how various combinations can be applied to your project or your client's project and what will look and work best might be difficult. It can be challenging to grasp the impact and potential for increased ROI without seeing it applied.

The Solution: The Prototype

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Special Effects Printing Research, Testimonial & Ideas

Posted Sunday, January 10, 2016

Special Effects Printing Research, Testimonial & Ideas | H&H Graphics

The Research Is In

At last, PROOF that value-added print produces cost-effective ROI

According to a recent PRIMIR research study on Value-Added Printing & Finishing, 93% of print providers reported that value-added enhancements contributed to increased profitability.

Among the leading cost-effective ROI producers: scented printing, and UV coatings and curable inks in general. Read more about the study here.

H&H prints all of the above and we are ready to add value and increase ROI on your next project!

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