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The ROI on Your Next Multisensory Mailing Project Just Got Even Better

Posted Thursday, January 10, 2019

The ROI on Your Next Multisensory Mailing Project Just Got Even Better | H&H Graphics

If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a product or a promotion. It's a dramatic edge over promotions that rely solely on what you can see.

Here's what we've seen over and over again: results. The ROI of multisensory print spending? It's black, no matter what colors you use – and we've got them all, from colors that sparkle, to colors that glow in the dark and colors that change right before your eyes.

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Beauty is in the Eyes, Hands and Nose of the Beholder

Posted Wednesday, October 03, 2018

Beauty is in the Eyes, Hands and Nose of the Beholder | H&H Graphics

Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime.

Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying, the beauty industry continues to thrive in shops, boutiques, and department stores around the globe.

Those shopping for beauty products crave physical experiences with the products they are dishing out their hard-earned cash to buy. Successful beauty brands understand this – a product is appealing because of both its standout packaging and the quality product inside.

Kylie Jenner's lucrative beauty brand, Kylie Cosmetics, carries not only the attention-grabbing celebrity name, but also the dessert-like scent of vanilla cupcakes. This intelligent marketing strategy is supported by consumer psychology, which says multisensory effects like scent are one of our strongest tools for memory association. In fact, research suggests that the brain can store and recall sensory-rich memories long after they were first experienced.

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Research Proves Sensory Effects Increase Consumer Engagement

Posted Wednesday, March 07, 2018

Research Proves Sensory Effects Increase Consumer Engagement | H&H Graphics

Research Proves Sensory Effects Increase Consumer Engagement

Anyone familiar with H&H Graphics will know that we've touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything else that can be printed.

Sometimes it can be challenging to explain why what we do is so powerful, so we thought we'd step aside and let you hear directly from the experts: researchers from all over the world that have studied why appealing to specific or multiple senses, beyond vision, creates such an emotional connection in people – especially touch and smell. Here are their findings.

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H&H Graphics Wins Two Premier Print Awards

Posted Wednesday, August 09, 2017

H&H Graphics Wins Two Premier Print Awards | H&H Graphics

Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017

Scented Printing & Posters: H&H Graphics Wins Two Premier Print Awards

The Premier Print Awards is one of the graphic arts industry's largest and most prestigious international printing competitions, which recognizes excellence in print communications.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, has won the following Premier Print awards:

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Winning by a Nose: How Scents Increase Engagement & Sales

Posted Monday, July 03, 2017

Winning by a Nose: How Scents Increase Engagement & Sales | H&H Graphics

Winning by a Nose: How Scents Increase Engagement & Sales

"Nothing tantalizes the senses more seductively than scent," remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, "Sensory marketing is back in vogue as brands begin to realize that stimulating their customers' senses increases engagement and makes print campaigns more effective."

Why? Human biology and Marcel Proust.

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