Customers Sniff You Out with Scented Special Effects Printing

Posted Monday, November 16, 2020

Customers Sniff You Out with Scented Special Effects Printing | H&H Graphics

The customer always nose best, as they say, and what better way to attract your audience’s attention than through a scentsational ad?

Scent printing offers innovative and powerful ways to generate interest among consumers of all kind – and species.

As one of our recent projects demonstrates, these aromatic tricks of the trade aren’t just for human prospects. Our furry companions can smell 10,000 to 100,000 times more acutely than their human counterparts, making them the purrfect audience for olfactory-based ads.

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H&H in the Spotlight as a Printing Impressions “Best-in-Class” Innnovator

Posted Friday, October 30, 2020

H&H in the Spotlight as a Printing Impressions “Best-in-Class” Innnovator | H&H Graphics

At H&H Graphics, we have enjoyed many industry honors for our work over the years, but it’s particularly gratifying to be recognized for innovation in a year in which our clients really needed it.

Our role in creating one-of-a-kind multisensory products like scratch-off maps, smell tests and taco-scented wrapping paper helped us land on Printing Impression’s list of Best-in-Class Innovators for 2020.

The article describing our selection also spotlights our work in product development, offering clients the ability to patent H&H-developed processes in return for exclusive contracts to manufacture the products.

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The Sweet (Or Not So Sweet) Smell of Success

Posted Thursday, September 17, 2020

The Sweet (Or Not So Sweet) Smell of Success | H&H Graphics

With as many as 400 olfactory receptors, the human nose may be able to distinguish among at least a trillion different odors.

So even though we have a list of more than 800 of them that we can reproduce as part of our expertise in scented printing, it’s a jaw dropping bit of context that suggests we have a way to go before we run out of possibilities…

But of course, we’re all about possibilities here at H&H Graphics and we have an R&D Department that lives for a challenge.

If you have an idea for a scented print promotion that’s never been done – and there are apparently more than nine hundred and ninety-nine billion of them – we’d love to hear it.

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Make Your Next Campaign as Fresh as Laundry in a Breeze

Posted Wednesday, August 19, 2020

Make Your Next Campaign as Fresh as Laundry in a Breeze | H&H Graphics

What exactly is the smell that makes someone want to bury their nose in a freshly washed towel that has been line dried in the outdoor air?

It sounds like a question for a poet, or maybe a marketer hawking a new detergent brand, but in fact, it was scientific inquiry that settled the matter, at least in the most literal sense:

“…the smell of line-dried laundry is due to the unique combination of traces of atmospheric hydrocarbons, sunlight and a wet fabric surface. This surface photochemistry is likely to be widespread in the environment on surfaces of natural materials.”

That was the conclusion of researchers at the University of Copenhagen, who decided to get to the bottom of what was so appealing about that fresh laundry smell. They washed a set of cotton Ikea towels in ultra-purified water, hung them in various locations and then sealed them into bags for testing. Their research identified a collection of aldehydes and ketones responsible for the lovely smell that has been inspiring poets and detergent campaigns since long before its source had been decoded.

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Webinar: Giving Consumers a Reason to Engage

Posted Monday, June 01, 2020

Webinar: Giving Consumers a Reason to Engage | H&H Graphics

At H&H, we are experts at incorporating multisensory special effects into retail products, packaging, displays, and promotions for messaging that get noticed.

So, when we tell you this is no time for ordinary projects or copycat marketing that yawns out the same old messaging, we have to admit: we don’t think there’s ever a good time to be boring.

But you’d be hard-pressed to find a worse time to go ordinary. Here are a just a few reasons:

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