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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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The ROI on Your Next Multisensory Mailing Project Just Got Even Better

Posted Thursday, January 10, 2019

The ROI on Your Next Multisensory Mailing Project Just Got Even Better | H&H Graphics

If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a product or a promotion. It's a dramatic edge over promotions that rely solely on what you can see.

Here's what we've seen over and over again: results. The ROI of multisensory print spending? It's black, no matter what colors you use – and we've got them all, from colors that sparkle, to colors that glow in the dark and colors that change right before your eyes.

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Research Proves Sensory Effects Increase Consumer Engagement

Posted Wednesday, March 07, 2018

Research Proves Sensory Effects Increase Consumer Engagement | H&H Graphics

Research Proves Sensory Effects Increase Consumer Engagement

Anyone familiar with H&H Graphics will know that we've touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything else that can be printed.

Sometimes it can be challenging to explain why what we do is so powerful, so we thought we'd step aside and let you hear directly from the experts: researchers from all over the world that have studied why appealing to specific or multiple senses, beyond vision, creates such an emotional connection in people – especially touch and smell. Here are their findings.

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H&H Graphics Wins Two Premier Print Awards

Posted Wednesday, August 09, 2017

H&H Graphics Wins Two Premier Print Awards | H&H Graphics

Printing Industries of America has named H&H Graphics winner of Two Premier Print Awards for 2017

Scented Printing & Posters: H&H Graphics Wins Two Premier Print Awards

The Premier Print Awards is one of the graphic arts industry's largest and most prestigious international printing competitions, which recognizes excellence in print communications.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, has won the following Premier Print awards:

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Winning by a Nose: How Scents Increase Engagement & Sales

Posted Monday, July 03, 2017

Winning by a Nose: How Scents Increase Engagement & Sales | H&H Graphics

Winning by a Nose: How Scents Increase Engagement & Sales

"Nothing tantalizes the senses more seductively than scent," remarked Simon Creasey, in his recent article in Print Power Magazine, entitled Heaven Scent. Creasey added, "Sensory marketing is back in vogue as brands begin to realize that stimulating their customers' senses increases engagement and makes print campaigns more effective."

Why? Human biology and Marcel Proust.

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