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Scratch-Off Maps: We've Got the Whole World In Our Hands

Posted Wednesday, May 29, 2019

Scratch-Off Maps: We've Got the Whole World In Our Hands | H&H Graphics

There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape.

Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow.

Travelers love them, scratching off a layer to commemorate their latest geographic conquest. There are as many themes to the “reveals” as there are places to visit. Some reveal hidden facts and images beneath the scratch-off layer, some simply expose a detailed and colorful map.

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Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

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Special Effects "Reveals" that Power Your Packaging

Posted Wednesday, October 10, 2018

Special Effects "Reveals" that Power Your Packaging | H&H Graphics

Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement.

Advertisers began experimenting with sensory marketing in the 1940s and 50s by using giant billboards and “jingles” as cars and home TVs gained popularity. Instead of appeals based on unexciting factors like cost and utility, sensory marketing appeals to life experience, memory, and emotional impulse. "Reveals" can take this effect to even higher levels of engagement by building mystery and anticipation into the process.

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Thoughts from the Desk of Our CEO, Michelle Leissner

Posted Sunday, May 21, 2017

Thoughts from the Desk of Our CEO, Michelle Leissner | H&H Graphics

Scratch-Off Printing with 4-Color Overlay

No one thinks more about the return on investment (ROI) of special effects screen printing more than our CEO, Michelle Leissner.

Despite it being our busy season and having one of the best Mays that we've ever had, Michelle took a few minutes to share what's on her mind with us on scratch-off promotions, scented printing and scratch & sniff.

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What's New in Scratch-Off Promotions

Posted Tuesday, August 02, 2016

What's New in Scratch-Off Promotions | H&H Graphics

What's New in Scratch-Off Promotions

Scratch-off promotions have been around awhile, so you may not be aware of some new developments in our scratch-off offering, particularly now that H&H Graphics has acquired Winning Promotions – the nation's leader in instant win and probability scratch-off and other gaming promotions.

Our complete, turnkey scratch-off promotions services are ideal for the following clients:

  • Marketing directors with scratch-off experience, gaming and sweepstakes experience who value more visual creativity, WBE certification and who may want new promotions ideas
  • Marketing people that have never run a scratch-off promotion before who need help with ideas, legal terms and prize insurance
  • Sales promotion agencies that need an experienced partner to produce gaming promotions
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