How Cool Is this Crap? H&H Expertise Puts the Reality in Reality TV

Posted Wednesday, May 20, 2020

How Cool Is this Crap? H&H Expertise Puts the Reality in Reality TV | H&H Graphics

With the help of H&H Graphics, the next episode of what can legitimately be described as the crappiest reality show on television gets a whole lot more real next week, and a little crappier at the same time.

That's the power of scent, baby.

And while we are proud to have helped so many of our toniest clients incorporate multisensory marketing to amp up the elegance of their international beauty brands and luxury wines, we are not ashamed to say that our latest project puts us on the map for crap.

Literally.

 Continue Reading >>

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

 Continue Reading >>

A Toast to the Coaster: Put Your Message Under Glass and Watch as the ROI Spills Over

Posted Tuesday, April 07, 2020

A Toast to the Coaster: Put Your Message Under Glass and Watch as the ROI Spills Over | H&H Graphics

With their small size and practical roots, drink coasters might seem an unlikely canvas for art and advertising, but in fact, they're proving to be a creative marketer's dream.

Who would guess that they were invented in Germany in the 1880s to protect beer from flying insects? Back then, only the well-to-do could afford the porcelain tankard mugs with lids known as beer steins.  Working people needed to protect their beer from bugs and the inexpensive coaster, or bierdekel, was created, according to Conde Nast Traveler.

Eventually, the coasters were placed under the beer mugs to protect tables and absorb liquid that spilled over the top of the glass.

Practical and inexpensive, the coaster was a blank canvas for advertisers whose message could be viewed numerous times over the course of a leisurely meal or a round of cocktails as a glass was raised again and again. It wasn’t long before companies saw a chance to imprint personalized messages and promotions on them.

 Continue Reading >>

Scratch-Off Maps: We've Got the Whole World In Our Hands

Posted Wednesday, May 29, 2019

Scratch-Off Maps: We've Got the Whole World In Our Hands | H&H Graphics

There’s a whole world of special effects printing techniques out there, and at H&H we cover the landscape.

Our latest project has us going to the ends of the earth for our clients: scratch-off world maps, it seems, are the coolest new travel accessory since the neck pillow.

Travelers love them, scratching off a layer to commemorate their latest geographic conquest. There are as many themes to the “reveals” as there are places to visit. Some reveal hidden facts and images beneath the scratch-off layer, some simply expose a detailed and colorful map.

 Continue Reading >>

Multisensory Special Effects Gift Cards: The Power of Possibility

Posted Monday, March 18, 2019

Multisensory Special Effects Gift Cards: The Power of Possibility | H&H Graphics

Is there any gift so full of promise as a small plastic card that comes in a special envelope?

Whether it's carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility.

But despite the intangible pleasure of a gift that recipients can define for themselves, when it comes to the actual card, consumers prefer the physical version to its digital counterpart. Research by gift fulfillment solutions company NCG Group shows that 75% of consumers prefer a gift card they can hold in their hand. That's an example of the power of touch.

 Continue Reading >>

Recent Posts


Tags


Archive