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Case Study: Special Effects Printing for High-End Wine Branding

Posted Tuesday, January 01, 2019

Case Study: Special Effects Printing for High-End Wine Branding | H&H Graphics

By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as "precise and intense, and yet very delicate." The 2011 was "a perfect experience of pleasure" and the 2013 was "among the prettiest, silkiest and most amazing" of cabernets.

But as a blogger for Wine Spectator describes, this was about more than wine: "Tusk isn't just based on opulent winemaking but also on luxury branding," MaryAnn Worobiec writes.

It was not a wine destined for ordinary packaging. That's where H&H Graphics came in.

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How to Engage Consumers & Increase Sales with Multisensory Printing (A Webinar)

Posted Wednesday, October 03, 2018

How to Engage Consumers & Increase Sales with Multisensory Printing (A Webinar) | H&H Graphics

"Brands have to be powered up to deliver a full sensory and emotional experience. It is not enough to present a product or service visually in an ad." – Martin Lindstrom, author of Brand Sense

The retail downturn has created an even greater need for packaging, displays, promotions and signage that break through increasingly competitive shopping environments, and visual differentiation is not enough.

At H&H Graphics, we are experts at using multisensory special effects to cut through the distractions and create customer experiences that drive sales. We've tapped into decades of third-party research as well as our own R&D to develop proven methods of generating consumer engagement and memorable brand impact using multisensory appeals. We've worked with brand managers and commercial printers on a wide variety of multisensory campaigns and we’d like to share what we know with you.

In our upcoming webinar, you will learn how ESPN, Bath & Body Works, Field Notes, and a Cape Cod Restaurant are all using multisensory printing to increase consumer engagement and sales. We will discuss how and why they use special effects in their retail packaging, POP displays and other printed materials.

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H&H Graphics Wins 17 Graphics Excellence Awards

Posted Wednesday, May 30, 2018

H&H Graphics Wins 17 Graphics Excellence Awards | H&H Graphics

H&H Graphics Wins 17 Graphics Excellence Awards

The Great Lakes Graphics Association (GLGA)  has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA)

Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing competitions in the nation.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, was recently recognized by the GLGA with 17 Graphics Excellence Awards for 2018, including the following "Best Of" awards:

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Receive an “Even Better If…” Audit of Your Brand Merchandising at Global Shop

Posted Thursday, March 15, 2018

Receive an “Even Better If…” Audit of Your Brand Merchandising at Global Shop | H&H Graphics

Global Shop Attendees Are Invited to Have an “Even Better If…” Audit of Your Recent Packaging, POP Display or Other Print Projects

Discover How Multi-Sensory, Special Effects Screen Printing Can Dramatically Increase Consumer Engagement for Your Next Project

H&H Graphics, the leading provider of special effects printing for retail packaging, POP/POS displays and promotions, is offering Global Shop attendees a complimentary review of recent print projects to determine which special effects will increase consumer engagement and ROI.

H&H's "Even Better If..." Special Effects Audit will introduce you to the unlimited possibilities of special effects like scents, textures, thermochromic, and other heat and light-activated inks, which are even more powerful when used together.

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Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Posted Tuesday, March 06, 2018

Adding the Wow Factor to Retail Merchandising & Print Spend ROI | H&H Graphics

Visit H&H Graphics at Global Shop Booth #1246 to Learn How

Adding the Wow Factor to Retail Merchandising & Print Spend ROI

Research shows that retail point-of-purchase (POP) displays that add the "Wow Factor" by incorporating visual, scent and textured special effects are far more likely to attract and engage consumers and increase print spend ROI.

An Edge You Can Afford

"That's an edge brand managers can't afford to pass up in a retail environment, in which too many products compete for too little shelf space," says Michelle Leissner, President and CEO of Chicago-based H&H Graphics, an award-winning special effects printing company with a full-time R&D team and an open invitation:

Stop by Booth #1246 to see, feel and smell what H&H Graphics can do. Then, imagine what these special effects can do for your project. Think big. Think "wow." Think Anything but Ordinary. H&H Graphics will show you how to make it happen in a way that will drive customer engagement, increase sales and create an impressive ROI.

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