Webinar: Giving Consumers a Reason to Engage

Posted Monday, June 01, 2020

Webinar: Giving Consumers a Reason to Engage | H&H Graphics

At H&H, we are experts at incorporating multisensory special effects into retail products, packaging, displays, and promotions for messaging that get noticed.

So, when we tell you this is no time for ordinary projects or copycat marketing that yawns out the same old messaging, we have to admit: we don’t think there’s ever a good time to be boring.

But you’d be hard-pressed to find a worse time to go ordinary. Here are a just a few reasons:

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Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

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A Toast to the Coaster: Put Your Message Under Glass and Watch as the ROI Spills Over

Posted Tuesday, April 07, 2020

A Toast to the Coaster: Put Your Message Under Glass and Watch as the ROI Spills Over | H&H Graphics

With their small size and practical roots, drink coasters might seem an unlikely canvas for art and advertising, but in fact, they're proving to be a creative marketer's dream.

Who would guess that they were invented in Germany in the 1880s to protect beer from flying insects? Back then, only the well-to-do could afford the porcelain tankard mugs with lids known as beer steins.  Working people needed to protect their beer from bugs and the inexpensive coaster, or bierdekel, was created, according to Conde Nast Traveler.

Eventually, the coasters were placed under the beer mugs to protect tables and absorb liquid that spilled over the top of the glass.

Practical and inexpensive, the coaster was a blank canvas for advertisers whose message could be viewed numerous times over the course of a leisurely meal or a round of cocktails as a glass was raised again and again. It wasn’t long before companies saw a chance to imprint personalized messages and promotions on them.

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Multisensory Effects for Unforgettable Business Cards

Posted Monday, March 09, 2020

Multisensory Effects for Unforgettable Business Cards | H&H Graphics

Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented?

Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make a difference when it comes to networking and acquiring new customers.

Unlock your networking potential with scented, textured, and creative business cards that will leave a lasting impression and increase the likelihood of future business opportunities.

Stand Out in the Crowd with a Unique Effect (or Two)

After a long networking event, many people sort through their accumulated business cards to determine which ones to keep and which to toss. With H&H Graphic’s unique array of special effects, we'll help to land your card in the "keep" pile.

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Getting Social with Special Effects Printing

Posted Wednesday, May 15, 2019

Getting Social with Special Effects Printing | H&H Graphics

Whether you use glitter, scent, texture or a form of hidden messaging reveal, special effects printing enhancements expand the reach and impact of your marketing budget.

Social media can have a similar impact. When you strike a chord with the right audience on a social media platform, your messaging can take on a life of its own. No one loves the unveiling of a cool new thing as much as the social media audience.

Combine special effects printing embellishments with a social media campaign and you've leveraged two powerful forces of consumer engagement.

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