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Packaging You Have to Touch Wins the Competition for Consumers' Attention

Posted Friday, May 11, 2018

Packaging You Have to Touch Wins the Competition for Consumers' Attention | H&H Graphics

In the challenging competition for consumer attention, adding touchable embellishments to packaging is becoming a go-to strategy among brand managers and packaging experts.

A recent article in Package Printing describes the trend as being driven in part by the need to compete with online sales. Special effects printing techniques that make consumers want to reach out and touch is a proven method of increasing sales.

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"Even Better If..." (Isola Boots)

Posted Tuesday, December 08, 2015

"Even Better If..." (Isola Boots) | H&H Graphics

Like you, we thumb through the mail and are INUNDATED daily with piece after piece of direct mail, countless magazines and stacks of catalogs, with messages from a multitude of companies seeking our (limited) attention, vying for our time, begging us to do... or better yet, BUY something.

At H&H, we constantly find ourselves thinking... what a clever ad; what a beautiful design; what witty copy... but it would be EVEN BETTER IF...

Perhaps it's the "creative" in us, but we just can't shake the desire to take something great and make it better... more valuable, more persuasive!

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