February 3, 2025 8:15 pm
Published by Billy Altantulkhuur
Restaurant and bar managers don’t need a lot of fancy plays to fill tables and barstools during the annual collegiate basketball tournament known as March Madness. The trick is in the rebound: keeping the excitement going in between the big games. But it can be done, as one savvy CMO...
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January 31, 2025 8:34 pm
Published by Billy Altantulkhuur
High quality special effects printing provides a practically unlimited array of ways to make your promotion or product stand out from the crowd. From scent, to textures, to scratch-off inks, glitter, pearlescent and metallic printing, and chromic printing that creates a hidden reveal, there is a long menu of multisensory...
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September 26, 2024 3:40 pm
Published by Billy Altantulkhuur
When it comes to drawing attention to a promotion, event or a product, scratch-off cards, tickets and other promotions are impossible to ignore. From the tantalizing promise of a hidden reward to the multisensory interaction of scratching away the coating in hopes of revealing a bit of luck, scratch-off promotions...
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July 25, 2024 5:25 pm
Published by Billy Altantulkhuur
Pull-tab tickets are part of the culture in Wisconsin as a popular diversion in bars, bingo halls and casinos, where fans open one after another to see what they’ve won. The best pull-tab tickets open with a distinctive little “pop” you can hear and feel. It’s an irresistible multisensory experience...
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June 3, 2024 6:49 pm
Published by Billy Altantulkhuur
The comeback of the in-person trade show after a few years of the (yawn) “virtual” variety is a great opportunity to remind your audience of how much fun it can be to experience an event with all of their senses. After all, you don’t want to return to the expo...
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