Want your product to stand out from the crowd? Then you can’t afford to treat it as though it were a commodity. This means retail packaging costs need to be assessed in ways that go beyond cost per unit. Instead, the metrics that you use should incorporate your return on...
The digital age was supposed to be end of print. It’s considered greener, more cost effective and simply a preferred mode of communication. Given the increasing amount of time spent online—reading, messaging, researching and purchasing—it seems like a reasonable assumption that the demand for direct mail would be withering away....
“Seeing is believing but feeling’s the truth.” So says Thomas Fuller in his seminal work, Gnomologia: Adadgies & Proverbs (predecessor to Poor Richard’s Almanac). Packaging and printed materials are an extension of your brand. With the addition of custom texture, Soft Touch, grit, gloss, or matte, your packaging and other printed materials...
It’s easy to write off the current corporate management trend promoting collaboration over competition as a move to appease Millennial employees. After all, 88% of younger employees have expressed a preference for working in a collaborative, rather than a competitive, environment. However, according to Laura Montini in her Inc. Magazine...
Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than what you can achieve with direct interaction alone, which increases your ROI...
