It’s an often repeated “law” in marketing: marketing is not a battle of products, it’s a battle of perceptions. As the move toward cost-efficiency in packaging reduces customization, it can reduce consumer perception of value because, when a product’s packaging looks like others, consumers tend to use that as a...
When the 2016 packagePrinting Excellence Awards were handed out this year, it became clear that today’s consumer packaging need to work harder to attract attention in retail environments. Design alone is no longer enough. Evidence of this arises from the fact that this year’s standouts gained recognition primarily for their...
If you don’t think high impact printing on direct mail is worth the cost and effort, consider that the U.S. Postal Service (USPS) has been providing incentives for marketing campaigns that make use of it. Why would the post office care? Because successful direct mail campaigns lead to increased postal...
Our clients know us for having an extensive inventory of, and access to, the best and most cutting edge inks and coatings from around the world. This allows us to CREATE custom special effects to achieve YOUR desired look (color), feel (texture) or smell (scents) – on just about any...
Did you know that you can add a glitter effect to a printed piece without it rubbing off? Did you know there is ink that only shows when a flash photo is taken? Did you know it’s possible to do 4-color overprint on scratch-offs? Because we offer a wide variety...
